Social Media Strategist Organic and paid growth specialist

Travel Growth & Community Manager Part-Time | Remote | Long-Term Opportunity About GoTripify GoTripify is a Canadian travel company specializing in curated small group travel experiences. We are building a trusted travel brand and are looking for someone who can help grow our digital presence, strengthen customer engagement, increase qualified travel inquiries, and contribute to long-term business growth. This is not a basic social media management role. This position begins with a paid trial period designed to evaluate skills, communication, strategic thinking, and overall fit with our team. Our goal is to build a long term working relationship with someone who takes ownership, contributes ideas, and wants to grow alongside GoTripify. We are looking for a strategic marketer who understands how content, community engagement, brand trust, Meta Ads campaign , and social media work together to generate measurable business growth with daily brand voice with engagement and paid promotion ad. Required Availability Monday to Saturday 12:00 PM – 4:00 PM Calgary, Alberta, Canada (Mountain Time) Availability during these hours is required for collaboration, meetings, campaign planning, and daily communication. ⸻ Key Responsibilities Travel Growth & Brand Management * Develop and execute monthly organic growth strategies. * Build brand awareness and strengthen GoTripify’s digital presence. * Identify growth opportunities and recommend new marketing initiatives. * Monitor performance and continuously improve marketing efforts. * Take ownership of GoTripify’s social media growth. Community Management * Become the daily voice of GoTripify. * Respond to comments, direct messages, and customer inquiries. * Build relationships with travelers and travel communities. * Increase meaningful engagement across all platforms. * Encourage conversations and user-generated content. * Help build a trusted online travel community. Content Strategy & Content Creation * Plan monthly content calendars. * Create Reels, short-form videos, carousels, graphics, and stories. * Write engaging captions and campaign messaging. * Develop destination focused content based on our travel packages. * Create educational content, travel tips, hidden gems, local food experiences, cultural highlights, traveler pain points, FAQs, and promotional campaigns. * Repurpose content into multiple formats across different platforms. * Maintain consistent brand identity and messaging. Social Media Management Manage and grow GoTripify across: * Facebook * Instagram * TikTok * linkedin * Google Business Profile Develop platform-specific strategies rather than publishing identical content everywhere. Package Promotion: Develop creative campaigns that promote our travel packages throughout the customer journey. Create campaigns such as: * New package launches * Destination features * Countdown campaigns * Last-seat promotions * Seasonal campaigns * Traveler testimonials * Storytelling campaigns * Referral initiatives * Booking reminders Meta Ads Support Support GoTripify’s Meta marketing initiatives by: * Developing campaign ideas * Creating ad creatives and copy * Supporting lead generation campaigns * Suggesting audience strategies * Aligning organic content with paid campaigns * Reviewing campaign performance and recommending improvements Google Business Profile Maintain an active Google Business Profile by: * Publishing updates * Uploading destination photos * Responding to reviews * Answering customer questions * Recommending improvements to strengthen our online reputation Competitor & Market Research * Monitor competitors and travel industry trends. * Research destination demand and traveler interests. * Identify new content opportunities. * Recommend ideas that improve GoTripify’s marketing performance. Reporting & Collaboration * Track key performance indicators. * Prepare weekly progress reports. * Present new ideas and recommendations. * Collaborate with the team on marketing campaigns and package launches. * Take ownership of assigned projects from planning through execution. ⸻ Requirements * Proven experience managing and growing social media brands. * Strong experience with community management and audience engagement. * Experience creating Reels, short-form videos, graphics, and social media campaigns. * Experience supporting Meta Ads campaigns through creative strategy and content. * Experience managing Google Business Profile. * Excellent copywriting and communication skills. * Strong organizational and project management skills. * Ability to think strategically and take ownership. * Experience using AI tools for content creation is an advantage. * Experience in the travel, tourism, hospitality, or lifestyle industry is preferred. ⸻ Ideal Candidate We’re looking for someone who: * Thinks beyond posting content. * Understands how trust influences purchasing decisions. * Enjoys building communities and engaging with people. * Takes ownership of projects and delivers results. * Is proactive and brings fresh ideas. * Understands customer behavior and the travel buying journey. * Can work independently while collaborating effectively with the team. * Wants to grow with a long-term travel brand. ⸻ Application Questions 1. Tell us about your experience growing brands through social media and community management. 2. Share examples of travel, lifestyle, or customer-focused brands you have managed. 3. Describe the results you have achieved through organic social media, community engagement, content marketing, Google Business Profile, and Meta Ads support. 4. What would your first 30-day strategy look like for GoTripify? 5. Please share links to your portfolio, social media accounts, campaigns, or brands you have worked on. 6. Which tools do you use for content creation, AI, video editing, social media management, scheduling, analytics, and reporting? 7. Can you confirm your availability Monday to Saturday from 12:00 PM to 4:00 PM Calgary, Alberta (Mountain Time)? ⸻ Long-Term Opportunity This is a long-term opportunity for someone who wants to help build a growing travel brand. Strong performance during the trial period can lead to increased responsibilities, greater involvement in marketing strategy, and long-term career growth within GoTripify. We are looking for someone who wants to take ownership, contribute ideas, build meaningful customer relationships, and help grow GoTripify into a recognized travel brand.