Social Media Strategist

Fractional Social Media Strategist **Remote | Part-Time Consulting** ## About the Role We're looking for a social media strategist who can help us make smarter decisions across Instagram, YouTube, X, TikTok, and emerging platforms. This is a consulting role. You won't be responsible for creating content, editing videos, responding to comments, or publishing posts. Instead, you'll work with our internal creative team to help us determine what to create, when to publish it, how often to post, and why it should work. Our team will handle execution. We're looking for someone to provide the roadmap. ## What You'll Be Responsible For * Audit our current social media presence and identify opportunities for improvement. * Develop platform specific strategies for Instagram, YouTube, X, TikTok, and other relevant platforms. * Recommend optimal posting frequency, timing, and content cadence for each platform. * Identify content formats, recurring series, trends, and storytelling approaches worth testing. * Recommend short form and long form content ideas based on performance and audience behavior. * Analyze performance data and explain what is and isn't working. * Recommend experiments and A/B tests to improve growth, engagement, and reach. * Research creators, brands, and media companies producing exceptional content and recommend ideas our team can execute. * Stay current on platform updates, algorithm changes, and emerging content trends. * Meet with our team regularly to review performance and refine strategy. ## What We're Looking For * Proven experience growing brands or creators through organic social media. * Strong understanding of Instagram, YouTube, X, TikTok, and platform algorithms. * Experience using analytics to guide content strategy and decision making. * Strong understanding of fashion, streetwear, sports, music, and internet culture. * Ability to identify why content succeeds or fails and communicate those insights clearly. * Strong communication skills with a collaborative mindset. * Ability to provide actionable recommendations rather than generic marketing advice. ## Ideal Candidate You're the person people turn to when they want to understand why a Reel took off, why a YouTube video retained viewers, or why a creator suddenly started growing. You don't just follow trends. You understand the mechanics behind them. You can look at a piece of content, explain what made it successful, and provide practical recommendations our team can replicate in our own way. ## To Apply Please include: * Your portfolio or website. * Relevant case studies with measurable results. * Brands or creators you've helped grow. * Examples of content strategies you've developed. * Three brands or creators whose social strategy you admire and why. * A brief explanation of your philosophy on sustainable social media growth.