Social Media + UGC + Influencer Collabs Manager (DTC, AU+US+UK+NZ)

🌿 About Us We're a fast-scaling e-commerce home decor brand selling premium sofa covers, cotton blankets, and shower mats across AU, NZ, US, and UK markets. Our customers are women 40+ who love boho, cottagecore-inspired homes. We move fast, ship globally, and care deeply about building a brand people actually love. We're entering our next phase of growth and we're hiring one person to own three connected functions end-to-end. 🎯 The Role This is a true 3-in-1, full-time role: Social Media Manager + UGC Creator/Manager + Paid & Gifted Collaboration Manager. You will be: 👉 The voice and feed of our brand across Instagram, Facebook, and TikTok 👉 The creator who films and edits UGC (your own face on camera + sourcing externals) 👉 The dealmaker who runs paid collaborations + gifted collaborations on TikTok and Instagram We're looking for someone who can wear all three hats with confidence. If you've only ever done one of these, this role is not for you. If you've done all three at some level and want a place to scale them under one brand, keep reading. 📋 What You'll Own (3 pillars) 📱 Pillar 1 · Social Media Management - Plan and execute monthly content calendars across Instagram, Facebook, and TikTok (4 markets: AU, NZ, US, UK) - Create visually cohesive feeds aligned with our boho / cottagecore / warm-earthy palette - Write captions, hooks, and on-brand copy - Schedule + post daily content (Reels, Stories, Carousels, TikToks) - Manage community engagement: comments, DMs, mentions, customer service triage - Track and report on growth, engagement, and content performance weekly 🎥 Pillar 2 · UGC Creation + Sourcing - Film and edit your own UGC content (yes, on-camera + behind-the-scenes) - Produce hook-driven, ad-ready UGC for our paid media team - Source external UGC creators (target: women 40+, lifestyle / home decor / cottagecore aesthetic) - Manage the full creator pipeline: outreach → briefing → shipping → content delivery → approval → payment - Build a steady inflow of authentic UGC videos + B-roll for our ad team 🤝 Pillar 3 · Paid & Gifted Collaborations - Run paid collaborations on TikTok and Instagram (cold outreach, negotiations, briefing, deliverables tracking, payment) - Manage gifted-product seeding campaigns (find aligned creators, ship product, follow up for content) - Maintain a CRM or tracker of every collab (status, deliverables, content received, performance) - Negotiate rates that respect both creator value and our margins - Build long-term relationships with creators who repeatedly deliver wins - Report on collab performance (engagement, content output, conversions where trackable) ✅ Required Skills & Experience - 2+ years managing social media for a DTC e-commerce brand - Hands-on UGC creation experience (you film, you edit, you appear on camera, you ship) - Proven track record running paid influencer / creator collaborations with measurable outcomes - Experience managing gifted / seeding campaigns end-to-end - Strong visual eye, you instantly know what's on-brand and what's not - Excellent written English (American or Australian tone) - Confident with CapCut + Canva + basic editing tools - Comfortable with scheduling tools (Later, Meta Business Suite, Buffer, etc.) - Self-starter who can run with minimal supervision and report up clearly 🌟 Bonus Points If You Have - Existing roster of UGC creators / influencers you can tap day one - Experience with home / lifestyle / decor brands - TikTok organic growth wins on the brand side (not just personal account) - Familiarity with Klaviyo, email/SMS, or basic paid media metrics - Worked with international brands across AU / US / UK / NZ markets - Experience negotiating creator contracts and content usage rights 💛 What We Offer - Long-term stable, full-time role with a growing brand - Direct collaboration with our Creative Strategist team + Founder - Clear KPIs, clear expectations, no micromanagement - Path to grow into Head of Social or Head of Creator Partnerships as we scale - Access to ongoing training programs and internal SOPs 📩 How to Apply Please answer the following 5 questions in your proposal. Proposals without all 5 answers will not be considered. 1. Show us 2 to 3 brand social accounts you've previously managed or grown. Include handles, your role on each, and one concrete result (follower growth, engagement, sales, content output). 2. Link us to 2 UGC videos YOU personally filmed and edited (not sourced from a creator, your own face / hands / B-roll work). Briefly tell us what each ad angle was. 3. Walk us through one paid influencer collaboration you ran from cold outreach to content delivery. Include: how you found them, the rate, the brief, the result. 4. Walk us through one gifted / seeding campaign you ran. Include: how you selected creators, what you sent, what content came back. 5. How would you approach an Instagram aesthetic for a 40+ female boho-loving audience? Give 3 specific content ideas + an example caption in our brand voice.