Social Media & Visual Content Expert (Strong Artistic Eye) – Gifting Brand (UAE)

We are looking for a highly creative Social Media & Visual Content Expert with an exceptionally strong artistic and visual eye. This is a design-led role. Visual storytelling, composition, and aesthetic consistency are the top priority. You can leverage AI for your work but we will not accept 100% AI generated content that has no mention. Summary: We are seeking a Digital Brand Strategist to shape a quiet, curated, and intentional social media presence. This is not a traditional marketing or growth role. We are building a brand expressed through craft, material, and cultural memory—minimal, restrained, and non-commercial in tone. Focus: Sustainability and low-waste making Locally rooted production in the UAE Made-to-order, non-mass production ethos Narrative-led identity (not product-led content) Role: Develop a long-term narrative system (not a content calendar) Shape visual and written storytelling across Instagram, Facebook, LinkedIn, and Pinterest Translate philosophy into a minimal, refined digital presence Lead art direction, tone, and pacing of content Build a cohesive, highly aesthetic visual identity Requirements: Exceptionally strong visual and artistic design sensibility (MOST IMPORTANT) Strong portfolio in visual storytelling, branding, or editorial design Experience with Adobe Creative Suite / Canva / similar tools Background in design, fashion, architecture, editorial, or cultural branding preferred Ability to think in systems, not posts About You: Strong in storytelling, art direction, or cultural branding Comfortable with restraint, minimal output, and slow communication Think in long-term narrative systems, not content volume We are not looking to “do social media.” We are building an identity that unfolds quietly over time.