Social Media and Marketing Pro

Summary Full-Time Creative VA — Social Content, Photo Editing & Shopify (Australian Nail Brand with Korean made products) We're Make Them Gelly, an Australian nail brand selling semi-cured UV gel nail stickers, 5D nail art charms and premium manicure kits. All vegan and cruelty-free. Our customer wants a manicure that looks like it cost $80 and took two hours, done on her couch in fifteen minutes. We're looking for one person to own everything visual and written that goes out under our name. This is a maker's role, not admin. You'll live in Canva, CapCut, a photo editor and Shopify. What you'll do: Edit short-form video for Reels, TikTok and Pinterest, application demos, before/afters, unboxings. Strong hook in the first 2 seconds, captions, trending audio, on-brand overlays. Design static posts, carousels and Stories in Canva, and run a content calendar 2 weeks ahead. Watch what's trending each week and pitch ideas to us — we want someone who spots a trend as it starts, not after it peaks. Retouch product and lifestyle photos for Shopify: background removal, colour correction (shade accuracy is critical — people buy on colour), resize and compress to spec. Create and update Shopify listings: images, descriptions, tags, SKUs, collections, SEO titles and meta descriptions. Build email campaigns and automated flows in Omnisend welcome, abandoned cart, post-purchase, win-back. Design print-ready brand collateral: packaging inserts, thank you cards, care cards, stickers, business cards. Help build and maintain our brand kit so everything stays consistent across feed, site, inbox and unboxing. You must have: 2+ years in a creative VA, social media or e-commerce content role, beauty, fashion or lifestyle DTC preferred Advanced Canva (brand kits, templates, print-ready files) Photo editing in Photoshop, Photopea or Affinity — background removal, colour correction, retouching Short-form video editing in CapCut, Premiere or similar Hands-on Shopify admin experience (products, collections, images) Email marketing - campaigns and flows Excellent written English that reads naturally to an Australian audience Genuine interest in nails and beauty trends Reliable fast internet, backup power/internet plan, and a machine that handles video editing Nice to have: nail industry or nail art experience, Illustrator/InDesign, Meta or TikTok ads, product photography, e-commerce SEO. Hours: Starting at 10 hrs/week, Monday–Friday, with at least 2 hours daily overlap with Brisbane, Australia (AEST, UTC+10) — ideally 9am–1pm AEST. Hours per week will increase as brand and customer base grows. Trial: Paid test task for shortlisted applicants — edit one supplied raw video into a 15-second Reel, retouch two product photos, design one thank you card. Then a 1-month paid trial before we move to an ongoing contract. In your proposal, please include: Portfolio links — we specifically want to see short-form video edits and before/after photo retouching 1–2 social accounts you've managed or created content for Your available hours in AEST One nail trend you think is about to blow up, and how you'd make content about it for us (2–3 sentences) Please start your proposal with the word "GELLY" so we know you've read this properly. Generic proposals will be skipped.