Social Media and Performance Marketing Specialist

We run event and festival brands across multiple European markets and are looking for a freelancer to own our social media and paid performance marketing. You'll work on brands where the content is the product — nightlife, music, live experiences, weekend getaways, community feeling — so we need someone who understands how to build hype before an event, keep momentum during a campaign, and turn attention into actual ticket sales. What you'll do This role has two cores. Both matter equally. 1. Content creation Design static flyers and announcement graphics for events, in line with each brand's visual identity Produce Instagram Stories that carry a campaign from announcement to sold out — countdowns, lineup reveals, last-tickets pushes Edit and adapt short-form video from event footage into platform-native content Run the content calendar across Instagram and TikTok for two of our event brands Adapt messaging and creative for different markets and languages 2. Event performance marketing via Meta Ads Build, launch, and optimize Meta campaigns with ticket sales as the core KPI Structure campaigns around fixed event dates: awareness early, conversion pressure late Test creative systematically — which flyer, which hook, which audience actually sells tickets Manage budget across parallel events without cannibalizing between them Report on CPA, ROAS, and spend with clear recommendations, not just numbers What we're looking for Proven experience running Meta Ads with sales or ticketing as the objective — this is non-negotiable A design eye: you can produce flyers and Stories that look like they belong to a real brand, not a template Strong short-form video editing skills (CapCut or similar); Canva, Figma, or Photoshop for static assets Ideally experience in events, nightlife, hospitality, music, or ticketing Comfortable working with short deadlines around fixed event dates — an event doesn't move Native-level English; German or Portuguese is a real plus Self-directed: we want someone who brings ideas, not someone waiting for a brief Setup Long-term collaboration, ongoing campaigns throughout the season. Starting with a paid trial project on one upcoming event so we can both see the fit before committing. Screening questions Share 2–3 examples of event flyers or Stories you designed, plus links to the brands you made them for. What CPA and ROAS did you achieve on your best-performing ticket sales campaign, and what made it work? How do you structure a Meta campaign for an event with a fixed date six weeks out — phases, budget split, creative rotation?