Social Media

Personal Brand Content Manager Instagram, TikTok & Facebook (Cross-Posted) PROJECT OVERVIEW & CANDIDATE SELECTION Overview I am building a personal social media presence centered around my life, experiences, travel, relationships, business journey and observations. I have a relatively large influence base within entertainment as the owner of multiple media companies. However the only meaningful solo branding effort I focus on is my personal LinkedIn page will I will continue to own and manage that channel. I am extremely busy as you might imagine. So the workflow I visualize is I would be dropping content into Google Drive/Folder A - Inventory - You would prepare and share drafted posts into Google Drive/Folder B - Drafts - I would review the Drafts weekly and either provide notes or approve and move to Google Drive/Folder B - Approved and you would then post in the cadence we agree to. Posts will be a mix of compilations, slideshow, reels, and so forth. This is a personal account, not a company account. The content will draw from a large archive of photos and videos collected over many years, along with new content that I continue to create and upload. The objective is not to document daily life in chronological order. Instead, the goal is to create a timeless collection of experiences, observations, people, places and moments that represent a well-lived life. Followers should not necessarily know whether a photo or video was captured yesterday, six months ago or five years ago. The content should be selected because it is interesting, meaningful or visually compelling, not because it is recent. Platforms Primary Platforms: Instagram TikTok Secondary Platform: Facebook - merge copy over from the IG post/stories Facebook content will be automatically cross-posted from Instagram. No separate Facebook content strategy is required. What I Am Looking For I am seeking a long-term content manager who can: Review and organize media assets Select compelling photos and videos Create Instagram and TikTok posts Create reels and short-form videos Write captions in my voice Research and apply appropriate hashtags Schedule content Manage basic engagement Maintain a content archive Help build a consistent personal brand Skills Required Strong English writing skills Experience managing Instagram accounts Experience managing TikTok accounts Basic video editing skills Caption writing Social media scheduling Attention to detail Ability to understand and replicate a personal voice Application Requirements Please provide: Examples of Instagram accounts you manage Examples of TikTok accounts you manage Sample captions you have written Sample reels you have edited Weekly availability Time zone Monthly rate Description of your workflow Experience with personal brands Experience managing engagement and comments Paid Test Project Finalists may be asked to create: Three sample posts One sample reel Three sample captions using content from my archive. Selection will be based primarily on judgment, storytelling ability, writing quality and content selection.