Social Video Ad Creator for Pet App

We’re looking for a creative video ad producer / AI video creator / motion designer to help us create short-form social ads for a VC-backed consumer pet app called Dog Photobooth. Dog Photobooth lets dog owners upload photos of themselves and their dog, unlock a virtual vintage photo booth, create multiple themed photostrips during a 24-hour session, keep their favorites, and print the best ones. We are not looking for a basic app demo or a generic video editor. We want scroll-stopping, story-driven Instagram/TikTok/Reels ads that feel like tiny cinematic social videos. The creative direction we’re exploring is: A woman discovers an old vintage photo booth on a boardwalk. She excitedly tries to convince someone to go in with her. The viewer assumes it is her boyfriend or partner, but the reveal is that she is actually taking photobooth pictures with her dog. After the reveal, the ad transitions into a fast montage of different themed dog photostrips and communicates the “unlock the booth” concept. We want the ads to feel: nostalgic cinematic warm playful funny but not cheesy native to Instagram/TikTok emotionally memorable like a charming pet memory, not a generic AI app ad Project goal Create 3 vertical video ads for Instagram Reels, TikTok, and Meta ads. Each video should be: 9:16 vertical format 8–12 seconds long optimized for social feeds fast-paced enough to avoid early skips polished enough to run as paid ads The 3 ad concepts 1. Dog Outside the Booth A woman discovers the photo booth and appears to be talking to a romantic partner off-camera, saying things like “Come on, it’ll be fun.” The reveal is that she is actually talking to her dog. 2. Boyfriend Outside the Booth A woman discovers the booth with her boyfriend and dog. The viewer assumes she brings the boyfriend inside. Then we reveal the boyfriend is standing outside while she is inside the booth with the dog. The photostrip prints with her and the dog in every panel. 3. Your Creative Version A fresh variation on the same boardwalk/vintage photobooth concept. It should still include the dog + owner photostrip reveal and communicate that Dog Photobooth is an experience, not just a one-time image generator. Product points to communicate visually The key message is: Dog Photobooth is a virtual vintage photo booth experience for you and your dog. The ad should communicate: upload photos of you and your dog unlock the booth create many themed photostrips over 24 hours keep your favorites print the best ones Possible overlay lines: “Unlock the Booth” “24 hours” “Create as many strips as you want” “Keep your favorites” “Print the best ones” “Every dog deserves a photobooth session” Deliverables For this first project, we’d like: 3 finished vertical video ads 9:16 1080x1920 or higher 8–12 seconds each Text/caption versions Social-first captions and overlays included Clean versions without text So we can test different hooks and copy Music/sound design Light, fun, nostalgic, or cinematic Should support the reveal, not distract from it Editable project files CapCut, Premiere, After Effects, or similar preferred Individual clips/assets Especially if AI-generated, so we can remix later Visual style Think: golden-hour boardwalk vintage carnival lights old-school photo booth warm film grain Kodak / nostalgic indie film look soft natural acting expressive dog reactions photostrip printing animation fast montage of different themed strips after the reveal The final ads should feel more like: “I found a magical vintage photo booth for me and my dog.” Not: “Here is an AI image generator app.” Skills we’re looking for Ideal experience includes: AI video tools such as Veo, Kling, Runway, Luma, Pika, Higgsfield, etc. short-form paid social ads Instagram Reels / TikTok creative motion graphics CapCut, Premiere, or After Effects social storytelling performance creative / ad testing pet, lifestyle, DTC, or consumer app ads What we do not want We do not want: a slow corporate explainer a static infographic turned into a video a basic app screen recording obvious stock footage with text slapped on top generic AI app marketing overly polished but boring startup ads uncanny AI video a 30-second ad that takes too long to get to the reveal This needs to feel native to Instagram/TikTok and good enough to test as paid creative. How to apply Please include: Examples of short-form social videos or ads you’ve created Any AI video tools you use Your recommended workflow for creating these 3 ads Estimated timeline Number of revisions included Whether you can help create ongoing variations if the first ads perform well We’re looking for someone who can move quickly, think creatively, and help us build a repeatable video ad format around the vintage photobooth concept. This first project is a paid test. If the creative direction is strong, there is potential for ongoing work creating multiple ad variations per week.