Social media assistant - Instagram & Tiktok

Social Media & Personal Branding Assistant (Beauty Industry) – Instagram & TikTok About the Role: I'm looking for a highly creative and strategic Social Media & Personal Branding Assistant to help me build a strong personal brand and grow a highly engaged community on Instagram and TikTok. This is not a typical content creator role. I'm looking for someone who understands audience psychology, storytelling, social media growth, viral content frameworks, and the beauty industry. You should be able to identify trends early, create engaging content ideas, develop content strategies, and help position both my personal brand and business brand in a way that attracts the right audience. The ideal candidate has worked with beauty, skincare, cosmetics, aesthetics, wellness, or lifestyle brands and can demonstrate measurable results from previous projects. Responsibilities: - Content Research & Strategy - Research viral and emerging trends on Instagram, TikTok, and other platforms - Identify educational, inspirational, and entertaining content opportunities - Monitor competitor content and industry leaders - Develop monthly and weekly content strategies - Create content pillars aligned with personal branding and business goals - Generate unique content angles and hooks relevant to the beauty industry Personal Branding Development: - Help define and strengthen my personal brand positioning - Develop messaging that differentiates me from competitors - Identify content themes that establish authority and trust - Ensure consistency across all content and platforms - Help shape a recognizable brand voice and personality Content Ideation & Creation: - Generate high-performing content ideas and concepts - Write compelling hooks and video outlines - Create storytelling-driven content frameworks - Develop scripts for Instagram Reels and TikTok videos - Assist with carousel concepts and captions - Repurpose content across multiple formats Community Growth: - Help attract and engage the right target audience - Identify opportunities for community-building content - Suggest engagement strategies to increase reach and interaction - Analyze audience behavior and content performance - Recommend improvements based on data and insights AI-Powered Content Creation: - Use AI tools to improve content research, ideation, scripting, and production - Stay up-to-date with the latest AI tools and workflows for social media - Help create efficient content systems and workflows - Increase content output while maintaining quality and authenticity Requirements - Must-Have Experience - Proven experience growing Instagram and TikTok accounts - Experience working with beauty, skincare, cosmetics, wellness, or lifestyle brands - Strong understanding of personal branding - Excellent storytelling and copywriting skills - Deep understanding of Instagram Reels and TikTok content - Ability to identify viral trends and adapt them strategically - Experience creating content that drives engagement, not just views Ideal Candidate: - Thinks strategically, not just tactically - Understands audience psychology and consumer behavior - Can explain why content will perform before it's posted - Knows how to create content that converts followers into community members - Highly proactive and brings ideas without being asked - Strong English writing and communication skills - Familiar with AI tools such as ChatGPT, Claude, Perplexity, CapCut AI, Midjourney, etc. Deliverables: Each week, I expect support with: - Viral trend research - Content calendar planning - Content ideas and concepts - Reels and TikTok scripts - Hooks and captions - Personal branding recommendations - Community growth strategies - Performance analysis and optimization suggestions To Apply Please include: - A brief introduction about yourself. - Examples of beauty, skincare, cosmetics, wellness, or personal branding accounts you've worked on. - Specific results you've achieved (follower growth, engagement growth, reach, conversions, etc.). - Some Instagram Reel or TikTok ideas you would create for a beauty founder building a personal brand. - Why you believe you would be a strong fit for this role. Bonus Points: - Experience helping founders build personal brands from scratch. - Experience scaling accounts to 50K+ followers. - Experience creating viral beauty content. - Video editing skills (CapCut,...) - Experience with influencer marketing and community building. Important: I am looking for a long-term partner, not a task-based freelancer. I want someone who can think strategically, contribute ideas proactively, and help build both a powerful personal brand and a loyal community around my beauty brand. Proven results in the beauty industry are highly preferred.