Social media /content manager post on Instagram and potentially tik tok

I'm looking for a freelance social media and content manager to help me grow my floral business, Flores de Verano. Flores de Verano is a romantic garden-inspired floral studio based in Waterloo Region. My style is whimsical, and nature-led, drawing inspiration from English cottage gardens, and the feeling of stepping into a storybook (think The secret garden or Midsummers night eve vibe). I create florals for weddings, events, workshops, and seasonal offerings, and I'm looking for someone who genuinely connects with that aesthetic and can help bring the brand to life online. I have a growing library of beautiful photos and videos from weddings, workshops, installations, and everyday floral work. What I need help with is turning all of that content into a thoughtful, consistent presence that feels cohesive, intentional, and true to the brand. More than just posting pretty photos, I'm looking for someone who understands how to tell a story, create a recognizable visual identity, and use social media strategically to attract the right clients. I'm really looking for a creative partner. Someone who can help shape the visual direction of the brand, bring fresh ideas to the table, and think beyond individual posts. I'd love to work with someone who gets excited about building something beautiful and is interested in the long-term growth of the business, not just checking content off a list. My long-term goal is to book more weddings, continue growing the business, and attract clients who value thoughtful, elevated floral design. What I'd love help with: Developing a clear content strategy and visual direction Researching successful florists and creative brands with a similar aesthetic Organizing and planning content from my existing photo and video library Creating and scheduling posts, reels, and stories Writing captions that feel warm, personal, and aligned with the brand Identifying opportunities for growth and engagement Helping me stay consistent even during busy wedding seasons Tracking what's working and suggesting ways to improve over time Recommending content ideas, shoots, collaborations, and opportunities that support the brand You might be a great fit if you: Have experience managing Instagram accounts for creative, wedding, floral, lifestyle, or luxury brands Have a strong eye for design, storytelling, and aesthetics Understand how to create content that feels authentic while still performing well Enjoy researching trends, competitor accounts, and opportunities for growth Are organized, proactive, and excited to collaborate Can balance creativity with strategy and business goals I'll happily share florist and brand accounts that I love as inspiration, along with access to my existing content library. I'm looking for someone who can take the time to understand the heart of the brand and help translate that into a social media presence that feels beautiful, consistent, and purposeful. When applying, I'd love to see: Examples of accounts you've managed A portfolio of your work Your general approach to content strategy and growth Your pricing and what services are included Three Instagram accounts you think align with the Flores de Verano aesthetic and why I'm excited to find someone who loves beautiful storytelling as much as they love strategy and growth, and who wants to be part of building something meaningful.