Social media manager

This is a part-time remote role for a Social Media Manager at Buff Bones, where we coach midlife women with osteoporosis through exercise and education. Our community is deeply motivated and relies on us for balanced, trustworthy info. We're looking for someone who connects with that, along with the importance of exercise and science. The Social Media Manager is responsible for overseeing our Instagram as a marketing, sales, and community tool. The role involves strategizing, managing the content plan, creating, editing, and posting, while maintaining and organizing materials. The goal is to continue to grow and nurture our online presence and connect us with the women who need us most. This is a meaningful role that directly helps women feel less alone and more empowered in navigating osteoporosis. RESPONSIBILITIES -Work closely with head of marketing for planning and execution of content, connect with other team members to collect content -Create digestible posts on science and health (carousels, infographics, etc) and organize in Canva -Develop reels including exercise tips with hooks that engage and compel without clickbait -Post stories as directed -Repurpose and repackage content -Perform ongoing competitive analysis -Track and analyze performance metrics, share monthly insights QUALIFICATIONS -Strong storyteller with ability to translate women’s health, science, and exercise info into warm, accessible content -Able to capture brand voice, execute compelling content as directed, develop hooks, repurpose content -Copywriting experience helpful -Video editing for social media -Lover of social media, staying up to date on IG updates, best practices, trends -High attention to detail -Highly organized and efficient -Good design eye, and can create templates -Can meet deadlines, follow guidelines, communicate effectively and proactively, work independently -Familiarity with women's health, aging, and exercise APPLICATION REQUIREMENTS -Fluency in Instagram, Facebook, Meta Business Suite, Trello, Canva, Google Sheets, Claude, Slack, plus software editing like CapCut and IG Edits -A portfolio of past social media work EXPERIENCE -Social media management: 2+ years