Social media specialist needed

This role is ideal for someone who understands internet culture, loves creating engaging content, and knows how to turn brand moments into conversations that connect with consumers. The Social Media Specialist will support social media strategy by creating engaging content, managing community interactions, coordinating campaigns, and identifying opportunities to increase brand awareness across digital platforms. this role will help bring personality to life across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging social channels. The ideal candidate is a creative storyteller who understands social media trends, enjoys experimenting with content formats, and has a passion for building authentic relationships with online communities. Create engaging social-first content including: TikTok Instagram Product-focused content Lifestyle content Community-driven posts User-generated content Behind-the-scenes brand moments Analytics & Performance Reporting: Monitor social media performance and provide insights based on data. Track key metrics including: Engagement rate Reach Impressions Audience growth Video performance Campaign results Assist in preparing regular performance reports and recommendations. Use insights to improve content strategy and audience engagement. Required Qualifications: Strong understanding of platforms including TikTok, Instagram, Facebook, LinkedIn, and YouTube. Excellent written communication and copywriting skills. Ability to create engaging content. Strong understanding of current social media trends and online culture. Excellent organizational skills with the ability to manage multiple priorities. Comfortable working independently. Skills & Competencies: Creative storytelling Social media strategy Copywriting Community management Trend identification Content planning If you are creative, culturally connected, and passionate about social media, id love to hear from you.