Squarespace SEO Specialist to Create Location Landing Page for Australian Keynote Speaker

We are looking for an experienced Squarespace SEO specialist to create an original, search-optimised location landing page for Australian resilience keynote speaker Mike Rolls. Our website has recently been professionally redesigned in Squarespace. We now want to expand its organic search visibility by creating high-quality landing pages targeting relevant commercial searches. The first paid trial will be a Melbourne page targeting searches such as: * Resilience speaker Melbourne * Resilience keynote speaker Melbourne * Keynote speaker Melbourne * Workplace resilience speaker Melbourne The proposed URL is: `mikerolls.com.au/resilience-speaker-melbourne` The exact primary keyword and URL should be validated before the page is built. **About Mike Rolls** Mike Rolls is an Australian keynote speaker, author and counsellor who helps workplace teams think clearly, make better decisions and perform under pressure. His work combines powerful lived experience, practical research and dry humour to help people respond more effectively when things don’t go to plan. The website is: `https://www.mikerolls.com.au` **Scope of work** The selected freelancer will: * Review the existing website, positioning and speaking pages * Review keyword information supplied from SEMrush * Validate the primary keyword and search intent for the Melbourne page * Review the current Google results and relevant competitors * Recommend the final URL, SEO title, H1 and page structure * Duplicate an appropriate existing Squarespace page as the design starting point * Create the new page in the Not Linked section of Squarespace * Write original, persuasive content in Australian English * Match the tone, design and premium positioning of the existing website * Optimise the page for event organisers and corporate decision-makers * Add appropriate H1, H2 and H3 headings * Add the SEO title and meta description * Add natural internal links to relevant Speaking, About and Contact pages * Add descriptive image alt text * Use “Check Availability & Investment” as the main call to action * Check the complete page on desktop and mobile * Confirm the page is enabled, publicly accessible and available to search engines * Provide a short summary of the completed on-page SEO work **The page should include** * A clear Melbourne-focused H1 and introduction * Mike’s relevance to Melbourne and Victorian events * The workplace challenges he helps address * Keynote topics and audience outcomes * Ideal audiences and event types * Relevant credentials and lived experience * Client logos and social proof * Testimonials * Delivery formats * Melbourne availability and travel information * A short booking FAQ * A strong enquiry call to action Existing brand assets, photographs, testimonials and information about Mike will be supplied. **Important content requirements** This must be a useful, original landing page—not generic copy with “Melbourne” inserted repeatedly. The successful freelancer must understand how to create legitimate location landing pages without producing doorway pages, thin content or keyword-stuffed copy. Please do not apply if your normal process involves: * Mass-producing AI-generated city pages * Replacing city names in an otherwise identical template * Keyword stuffing * Adding fake local addresses or claiming Mike is based somewhere he is not * Purchasing backlinks * Publishing work without client approval AI may be used as an assisting tool, but all final copy must be original, accurate, natural and professionally edited. **Required experience** * Demonstrated Squarespace experience * On-page SEO and keyword research * SEO landing-page copywriting * Strong written English * Ability to write in Australian English * Understanding of local and service-area landing pages * Experience with SEMrush and Google Search Console * Strong attention to desktop and mobile presentation Experience with professional speakers, consultants, coaches, B2B services or events would be highly regarded. **Deliverables** 1. Primary keyword, URL, title and page outline for approval 2. Complete written copy 3. Completed Squarespace page in Not Linked 4. SEO title and meta description 5. Internal links and image alt text 6. Desktop and mobile quality check 7. One round of reasonable revisions 8. Final SEO and indexing checklist The page must be approved before it is submitted to Google for indexing. **Access and communication** Squarespace access will be provided through a limited contributor account. We will not share the website owner password. SemRush access will be provided. Communication and delivery should remain within Upwork. **Future work** This is initially a paid trial for one Melbourne page. If the work is high quality, there is potential for further location pages and topic-specific SEO landing pages, including workplace resilience, burnout, mental health, change and healthcare. **When applying, please include** * Two examples of SEO landing pages you have written and built * At least one example completed in Squarespace * A brief explanation of how you would make a Melbourne page genuinely useful and different from future Sydney or Brisbane pages * Your proposed fixed price * Your estimated timeframe * Confirmation that the price includes writing, SEO and Squarespace implementation Please begin your proposal with the words **“Melbourne resilience page”** so we know you have read the complete brief.