Start up Apex coatings needs SM presence!

1. Project Overview Apex Coatings seeks to establish a professional and branded presence on Facebook and Instagram. This project covers the creation, setup, branding, optimization, and initial content deployment of both social media pages to support marketing, customer engagement, and brand awareness. 2. Objectives Create fully branded and functional Facebook and Instagram business pages Ensure visual consistency with Apex Coatings’ brand identity Optimize pages for discoverability, customer communication, and future marketing campaigns Publish initial content to establish credibility and engagement readiness 3. Scope of Work A. Account & Page Setup Create or configure Apex Coatings’ Facebook Business Page Create or configure Apex Coatings’ Instagram Business Account Link both accounts through Meta Business Suite for unified management Configure admin roles, permissions, and security settings B. Branding & Visual Identity Upload and optimize profile photos (logo) Upload and optimize cover photos / header graphics Apply brand colors, fonts, and visual style guidelines Create highlight covers (Instagram) if applicable C. Business Information Setup Add business name, description, services, and contact information Add website URL, email, phone number, and physical location Configure business hours Add service categories and keywords for SEO Set up call‑to‑action buttons (e.g., Call Now, Message, Get Quote) D. Page Optimization Configure messaging automation (welcome messages, FAQs) Set up Meta Business Suite inbox and notifications Enable reviews (Facebook) Add story highlights (Instagram) Connect WhatsApp Business if desired E. Content Creation & Publishing Develop 3–5 branded launch posts (mix of photo, graphic, and text-based content) Write captions optimized for engagement and clarity Add relevant hashtags and geotags Schedule or publish initial posts Upload story content for launch week (optional) F. Deliverables Fully functional Facebook Business Page Fully functional Instagram Business Account Branded profile and cover images 3–5 launch posts with captions Meta Business Suite configuration Documentation of login credentials and admin access Optional: Basic content calendar for first 30 days 4. Timeline Phase Duration Discovery & Info Gathering 1–2 days Page Setup & Branding 2–3 days Content Creation 2–4 days Final Review & Launch 1 day Total estimated timeline: 5–10 business days 5. Responsibilities Client (Apex Coatings) Provide logo files, brand colors, and any existing marketing materials Provide business information (hours, services, contact details) Approve content drafts before publishing Contractor / Agency Complete all tasks listed in the Scope of Work Deliver professional-quality graphics and content Ensure pages are optimized and ready for public launch Provide documentation and training if needed 6. Acceptance Criteria Both pages are live, branded, and fully functional All business information is accurate and verified Initial content is published and visually consistent with brand identity Admin access is confirmed and tested Pages meet industry best practices for social media setup