Startup Launch Marketing Specialist

--- 1) Role description – Startup Launch Marketing Specialist Role: Startup Launch Marketing Specialist (Pre‑Launch & Launch – Closer) About Closer Closer is a new platform where creators run paid communities with subscriber‑only content and private messaging for their most committed fans. The product is in late development; we’re preparing for an early‑access launch with a small, high‑fit group of creators. Mission of this role Own the lightweight go‑to‑market for Closer’s early‑access launch: clarify the message, refine the landing/app copy, set up simple launch assets (emails/social), and support creator outreach with clear, consistent positioning.[marketerhire +2] Core responsibilities • Refine Closer’s positioning and messaging: who it’s for, what problem it solves, and why it’s different. • Polish landing page and key in‑app copy (headlines, section text, CTAs, basic FAQs). • Create a simple pre‑launch and launch plan for the first 4–8 weeks: what gets sent/posted, where, and when. • Draft core content: • Short email sequence for early‑access/waitlist. • Basic social posts for launch (e.g., LinkedIn, X/Twitter, maybe Instagram). • One‑pager or short deck explaining Closer for creators (to support outreach). • Collaborate with the Creator Outreach Specialist so outreach messages and public messaging match.[exponentialx +2] • Set up basic tracking for launch (e.g., simple metrics: site visits, signups, creators booked for calls). What success looks like • Clear, concise messaging that you (Gerry) feel accurately explains Closer. • A simple but real launch plan you can follow without a big team. • Core copy and assets ready: landing copy, email templates, key social posts, one‑pager for creators. • The Creator Outreach Specialist has everything they need to explain Closer consistently. Requirements • Experience marketing startups, SaaS, or creator / membership products (pre‑launch or launch). • Strong English copywriting skills, especially for landing pages, emails, and short social posts. • Able to work with small budgets and a lean team (no expectation of big ad spend). • Comfortable collaborating directly with a founder and other freelancers.[masslight +2] Nice to have • Experience with creator economy, memberships, or community products. • Experience with simple email tools (Mailchimp, Brevo, ConvertKit, etc.). --- 2) Upwork job post – Startup Launch Marketing Specialist You can paste this directly as a new job. Adjust timeframe and budget notes to your comfort. --- Title: Startup Launch Marketing Specialist for Creator Platform (Closer) Description: Closer is a new platform where creators run paid communities with subscriber‑only content and private messaging for their most dedicated fans. The product is in late development; we’re preparing for an early‑access launch with a small, high‑fit group of creators. We’re looking for a Startup Launch Marketing Specialist to help us with positioning, copy, and a light but effective pre‑launch/launch plan. What you’ll do • Refine Closer’s positioning and value proposition (who it’s for, what problem it solves, why it’s different). • Polish the landing page and key in‑app copy (headlines, body text, CTAs, short FAQs). • Create a simple 4–8 week pre‑launch & launch plan (emails, socials, timing). • Draft core content, including: • 3–5 short emails for early‑access / waitlist. • 5–10 social posts for launch (LinkedIn, X/Twitter, possibly Instagram). • A one‑page “Closer for Creators” doc we can share in outreach. • Coordinate with our Creator Outreach Specialist so their outreach messages match the core positioning and assets you create.[upwork +3] What we’re looking for • Proven experience helping early‑stage startups or SaaS products with pre‑launch / launch marketing. • Strong English copywriting skills (landing pages, emails, social). • Comfortable working lean: no big ad budgets, focus on clarity, messaging, and organic/targeted outreach. • Organized and proactive, able to suggest a simple, realistic launch plan we can actually execute as a small team.[marketerhire +2] Nice to have • Experience with creator economy, membership or community products. • Familiarity with email tools (Mailchimp, Brevo, ConvertKit, etc.). Initial scope (4–6 weeks) • Week 1–2: Positioning, messaging, landing/app copy refinement. • Week 2–3: Draft email sequence, social posts, and “Closer for Creators” one‑pager. • Week 3–6: Support launch execution with light iteration on copy and messaging, based on early creator feedback. To apply, please include: 1. A short note on your experience with pre‑launch/launch marketing for startups. 2. 1–2 examples (links or screenshots) of launch campaigns or landing pages you’ve worked on. 3. Your suggested approach for a lean launch (no big ad budget) for a creator subscription platform like Closer. --- 3) Suggested weekly targets – Creator Outreach Specialist To make the outreach role concrete, you can set starting targets like: • Week 1–2 (ramp up): • 40–50 creators contacted per week • Goal: 3–5 intro calls booked per week • Week 3–4 (after some learning): • 60–80 creators contacted per week • Goal: 5–8 intro calls booked per week You can include this in a message to the outreach hire: