Strategic Logo Rebrand (Abstract/Conceptual Design) – Urgent IP/Trademark Pivot

Job Description We are seeking an experienced, highly conceptual brand designer to lead a complete visual pivot for our logo. Due to recent trademark search findings, we must entirely phase out our current "EM" logo (viewable at emthedash.com). This is not a simple refresh. We need a complete, ground-up redesign that avoids future intellectual property conflicts while perfectly matching our brand's mission. About the Brand Em is a high-intent, slow-dating platform built in India for serious relationships. Our philosophy completely rejects shallow, addictive swiping. Instead, we focus on deliberate pacing, personality science, rigorous identity verification, and deep, psychology-backed assessments to facilitate real human connections. Our name is inspired by the em dash punctuation mark — symbolising a meaningful pause, deep curiosity, and the space right before everything that matters. The Challenge & Creative Constraints The Current Asset: Our existing logo utilises the letters "EM" What to Avoid: The new design must not look like the alphabet letters "E" and "M", nor resemble an infinity sign The Goal: A completely abstract, stylised mark capturing the "em dash" pause, intentional human alignment, and scientific depth — without using literal letters Scope of Work Discovery & Conceptualisation: brainstorming and presenting abstract visual metaphors based on our core brand values Logo Design: 3 initial concept directions, 2 rounds of revisions Deliverables: primary logo, secondary layouts (horizontal/vertical), simplified sub-mark/favicon Final Assets: fully scalable vector files (AI, EPS, SVG) and high-res raster files (PNG, JPG) optimised for print, web, and app UI Full ownership and copyright of final selected design transfers to Mingle Works Pvt. Ltd. upon final payment Candidate Requirement A portfolio demonstrating strong abstract and conceptual logo designs (please do not apply if your portfolio only features wordmarks or literal letterforms)