**Substack Content Manager + Lead Flow Strategist | Men's Style Brand**

I'm a men's style coach and content creator building a personal brand on Instagram and Substack. I'm looking for someone to take over the day-to-day management of my Substack and help me turn it into a real lead generation funnel for my 1:1 style coaching sessions. **What you'll be managing:** - A four-week repeating content calendar (3 paid posts, 1 free post per month) - An IG-to-Substack pipeline: I post on Instagram first, you take the high-performing content and expand it into a deeper Substack post the following week - Recurring post formats including outfit breakdowns (budget / mid / splurge), curated shopping guides, and a monthly subscriber Q&A ("Ask Sasha") - Free-tier posts that repurpose existing IG content — these are top-of-funnel and need to be optimized for discoverability - CTAs throughout all posts that funnel readers toward booking a style session or purchasing my Summer Style Guide **What I need from you:** - Strong Substack experience — you know the platform, understand paid vs. free tier strategy, and can write/edit in someone else's voice - Lead flow strategy experience — you understand how to use content to move readers from free subscriber → paid subscriber → booked client - Ability to preserve and write in my voice: warm, direct, confident, minimal text, visual-first - Light editing instincts — I don't want my words rewritten, I want them cleaned up and elevated - Comfort working with image-heavy, lookbook-style content (this is not a heavy writing role — the visuals do the work) **Nice to have:** - Experience with creator monetization or coaching business funnels - Familiarity with men's fashion or lifestyle content - Experience growing a Substack audience from scratch **To apply, please share:** 1. Substack publications you've managed or contributed to (links preferred) 2. A brief description of a lead flow strategy you've built or contributed to — what was the goal and what did you do? 3. Your availability and rate