Teach me how Google Ads really works, 1-hour paid call (ex-Google a big plus)

Posted 3 days ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

I run a small local service business in Hawaii where most new business comes in by phone. I recently started running Google Ads myself (search and Performance Max). The campaigns are live and working, but I don't just want to run ads, I want to actually understand the machine behind them. Looking to book a paid 1-hour Zoom call where you teach, not audit. Things like: What actually happens in the ad auction and how Google decides what I pay What Quality Score really is and how much it matters vs bid How Google spends and paces my budget, and what smart bidding is doing behind the curtain How loose match types really are and why negatives matter What Performance Max is under the hood and when it helps vs just eats budget What Google's algorithm learns from my conversion data Where the defaults favor Google over the advertiser, and what insiders know that small advertisers don't You're a fit if you can explain this stuff in plain English to a business owner. Former Google employees (Ads, gTech, ad sales) are especially welcome, I want the insider's view of how the system works. Hands-on freelancers who manage small local accounts are also great, that's a different and equally useful perspective. To apply: in 2-3 sentences, explain Quality Score like you're talking to a business owner. That answer is basically the interview. Budget: $150 fixed per call, flexible for the right background.

  • $150.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Google Ads
Pay Per Click Advertising
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:2 days ago
  • Hires:
    2
  • Interviewing:
    1
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jul 20, 2026
  • USA
    Kapolei10:20 PM
  • $150 total spent
    2 hires, 1 active

Explore similar jobs on Upwork

PresidentHourly‐ Posted 3 weeks ago
Google Display Network
Google Shopping
Google Analytics
Digital Marketing
Conversion Rate Optimization
Pay Per Click Advertising
Search Engine Marketing
Google Tag Manager
Google
Google Ads
Lead Generation
Social Media Marketing
PPC Campaign Setup & Management
Google Ads Account Management
Google Ads Account Setup
Paid Media DirectorHourly‐ Posted 3 weeks ago
Sales & Marketing
SEM Optimization
SEO Performance
Email Campaign
Social Media Marketing
Performance Marketing
Ecommerce Marketing
Account Management
Team Management

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo