Technical Google Ads Specialist

About the Role We are an established digital marketing agency seeking a highly technical Google Ads expert to engineer and scale ROI-driven PPC campaigns targeting the UK market. The primary objective is high-quality lead generation for our digital services portfolio. This role requires more than standard campaign management; we need a technical architect capable of handling complex tracking, advanced audience segmentation, and rigorous data-driven optimization. Core Responsibilities Campaign Engineering: Architect, deploy, and scale Search, Display, and Performance Max campaigns specifically tailored for the UK B2B sector. Advanced Tracking & Analytics: Implement and troubleshoot complex conversion tracking using Google Tag Manager (GTM), GA4, and offline conversion imports to ensure absolute data fidelity. Optimization & Scaling: Conduct rigorous A/B testing on ad copy, bid strategies, and landing pages to relentlessly drive down Cost Per Lead (CPL) while maximizing lead quality. Technical Auditing: Perform deep-dive audits on search term reports, auction insights, and quality scores to identify and eliminate wasted ad spend. CRM Integration: Ensure seamless data flow between ad platforms and our agency's CRM systems to track the full lifecycle of a lead. Required Expertise Demonstrated success in managing high-budget Google Ads campaigns specifically focused on the UK market. Mastery of GTM, GA4, and server-side tracking implementations. Deep understanding of B2B lead generation funnels and digital marketing service acquisition. Impeccable, professional English communication skills for high-end reporting and strategy alignment.