Technical SEO Expert for B2B Service Company
Only freelancers located in the U.S. may apply.U.S. located freelancers only
Overview We are a growing language services and localization company serving healthcare systems, government agencies, courts, municipalities, and enterprise clients nationwide. Our services include: Translation Interpretation (on-site, VRI, OPI, ASL) Healthcare and legal language access Multimedia localization Subtitling/captioning Website localization Accessibility/remediation services We are looking for an experienced SEO expert or small team to take over after ending a long-term engagement with another vendor that failed to identify major technical issues on our website for over 6 months. This is NOT a generic blogging or backlink-only engagement. We are specifically seeking someone with strong experience in: Technical SEO B2B SEO Enterprise/government buyer journeys Service-based SEO Conversion optimization WordPress performance optimization Our buyers are typically: Hospitals Government agencies Procurement departments Legal organizations Enterprise operations teams This is a high-intent, relationship-driven business with long sales cycles. We care more about qualified leads and authority than vanity traffic metrics. Current Environment WordPress website Cloudflare Hosted on DigitalOcean (potential migration under consideration) Existing SEO history and content library Google Search Console and GA4 access available We recently discovered significant technical issues that should have been identified much earlier, including: Duplicate title/meta issues Weak schema implementation Performance optimization gaps Large image optimization issues Inconsistent indexing strategy Poor alignment between content strategy and enterprise/government search intent We are now looking for someone capable of auditing, prioritizing, and executing correctly. What We Need Phase 1: Audit & Recovery Full technical SEO audit Crawl/indexation analysis Site architecture review Core Web Vitals/performance analysis Schema review and implementation Internal linking strategy Service page optimization Conversion-focused recommendations Identify quick wins vs long-term improvements Phase 2: Strategic SEO Growth We want someone who understands: Enterprise/B2B SEO Government procurement search behavior Healthcare and legal industry search intent High-converting service pages Local + national SEO strategy Authority building beyond generic blog spam Potential ongoing responsibilities may include: Technical SEO maintenance Content strategy oversight Landing page optimization Keyword mapping GSC monitoring Reporting tied to business outcomes Collaboration with our internal team Important - We are NOT looking for: Generic AI-written content farms Mass backlink packages “Publish 20 blogs/month” strategies without business alignment Agencies that outsource everything offshore without oversight Vanity traffic reporting with no lead impact We ARE looking for: Strategic thinking Transparency Strong communication Accountability Technical competence Clear prioritization Someone who can explain WHY recommendations matter Ideal Candidate Please apply only if you have experience with: B2B SEO Technical SEO WordPress Cloudflare/CDN optimization Service-based businesses Enterprise or government-facing organizations Bonus if you have experience with: Healthcare SEO Legal industry SEO Accessibility/ADA-related SEO Localization/language services industry Kinsta/WP Engine migrations Conversion rate optimization To Apply Please include: Examples of B2B/service-based SEO work Examples of technical SEO audits you’ve performed Your approach to prioritizing SEO fixes A brief explanation of how you measure SEO success beyond traffic Whether you personally execute the work or outsource portions Your experience with WordPress performance optimization Any experience with enterprise/government-focused SEO Please do NOT send generic agency templates. We are looking for a long-term strategic partner if the fit is right.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:20 to 50
- Last viewed by client:3 weeks ago
- Interviewing:4
- Invites sent:7
- Unanswered invites:1
About the client
- USAMinneapolis10:58 AM
- $1.2K total spent3 hires, 3 active
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by