Technical SEO & AI Search Optimisation Specialist

# Technical SEO & AI Search Optimisation Specialist ### Estate Agency / Property Sector ## Overview We are looking for an experienced Technical SEO & AI Search Optimisation Specialist to help significantly improve the online visibility, website authority, local rankings, AI-search presence, and lead generation performance of our property businesses. This is not a general marketing or social media role. We are seeking someone commercially focused who understands both traditional technical SEO and the future of AI-driven search visibility. The successful candidate will help position our businesses as leading online property authorities across our target locations and services. --- # About Us We operate within: * Estate Agency * Lettings * Property Management * Property Services Target locations include: * Edinburgh * Livingston * Bathgate * Broxburn * Winchburgh * West Lothian Websites: * [www.knightbain.co.uk](http://www.knightbain.co.uk) * [www.edinburghlettingcentre.com](http://www.edinburghlettingcentre.com) * [www.intelligentrepairs.co.uk](http://www.intelligentrepairs.co.uk) --- # Scope of Work ## Technical SEO You will be responsible for: * Full technical SEO audits * Core Web Vitals optimisation * Website speed improvements * Internal linking structures * Indexing and crawl optimisation * Metadata improvements * Schema markup implementation * Mobile SEO optimisation * Google Search Console management * SEO architecture improvements * Local SEO optimisation * Landing page optimisation * Structured website hierarchy improvements --- ## AI Search / GEO / AEO Optimisation We are specifically looking for someone who understands modern AI-search optimisation including: * Google AI Overviews * Generative Engine Optimisation (GEO) * Answer Engine Optimisation (AEO) * Semantic SEO * Entity SEO * AI-readable content structures * Conversational search optimisation * Topical authority development * Knowledge graph optimisation The successful candidate should understand how modern AI search systems discover, interpret, and recommend businesses online. --- ## Website Authority Growth You will help build long-term authority across our locations and services by improving: * Local search visibility * Service authority * Content structures * Internal semantic linking * FAQ optimisation * Topic clusters * Conversion-focused landing pages * Trust and authority signals --- # Deliverables Expected The successful freelancer should be capable of delivering: * Full technical SEO audit * AI-search visibility audit * 90-day SEO roadmap * Local authority growth strategy * AI-search optimisation strategy * Monthly KPI reporting * Ranking improvement strategy * Ongoing recommendations and implementation --- # Essential Skills & Experience Applicants should demonstrate strong experience in: * Technical SEO * Local SEO * AI Search Optimisation * GEO / AEO * Semantic SEO * Entity SEO * Google Search Console * GA4 * Ahrefs / SEMrush * Screaming Frog * Schema markup * WordPress SEO * Website performance optimisation Experience within: * Estate Agency * Property * Lettings * Local lead-generation businesses would be highly advantageous. --- # Ideal Candidate We are looking for someone who is: * Commercially focused * Technically strong * Data-driven * Highly accountable * Proactive * Results-focused * Able to communicate clearly * Focused on measurable business growth rather than vanity metrics --- # To Apply Please provide: 1. Examples of websites you have improved 2. SEO ranking improvements achieved 3. Examples of technical SEO work completed 4. Experience with GEO / AEO / AI-search optimisation 5. Examples of local SEO campaigns 6. Reporting examples 7. Your preferred hourly rate or monthly retainer 8. Details of the tools and systems you use 9. Why you believe you are a good fit for this project Applications without measurable SEO results or relevant case studies are unlikely to be considered.