Technical SEO & Search Strategy Specialist

Technical SEO & Search Strategy Specialist Justrite Safety Group is seeking an experienced Technical SEO & Search Strategy Specialist to support a portfolio of B2B ecommerce websites. This is a long-term hourly contract for someone who enjoys solving complex problems, investigating technical issues, and using data to improve search visibility. This is not a content writing role. Your primary responsibility is to investigate search performance, identify root causes, develop strategic recommendations, and partner with our ecommerce, MarTech, development, merchandising, and content teams to improve discoverability across multiple websites. We believe search is evolving beyond traditional SEO. Success requires building websites that are technically sound, easy to navigate, and genuinely helpful to customers. Our goal is to improve discoverability across Google, AI-powered search experiences, and whatever comes next by creating the best experience for our customers, not by chasing shortcuts or short-term ranking tactics. Key Responsibilities Technical SEO • Conduct recurring technical SEO audits and monitor the overall health of our websites. • Investigate crawlability, indexation, site architecture, taxonomy, structured data, duplicate content, and other technical SEO issues. • Identify root causes impacting search performance and prioritize recommendations. • Validate SEO improvements after implementation. Search Strategy & Competitive Intelligence • Own keyword research, tracking, and opportunity analysis. • Monitor competitors to identify changes in rankings, content strategy, taxonomy, site architecture, technical SEO, and AI search visibility. • Identify opportunities to improve category structure, internal linking, and overall discoverability. • Provide keyword and optimization recommendations that help merchandising and content teams prioritize their work. AI Search & Innovation • Monitor emerging AI search platforms and evolving search trends. • Use AI tools such as ChatGPT and Claude to improve research, analysis, and productivity. • Recommend strategies that improve visibility across traditional search engines and AI-powered search experiences. Cross Functional Collaboration • Partner with the MarTech and development teams to document technical recommendations and validate completed implementations. • Collaborate with merchandising and content teams to improve search performance. • Communicate findings, priorities, and business impact to stakeholders. Qualifications Required • 5+ years of hands-on technical SEO experience supporting ecommerce websites. • Experience working with large ecommerce catalogs and complex site structures. • Strong experience with Screaming Frog, Google Search Console, and enterprise SEO platforms such as Semrush or Similarweb. • Proven ability to investigate technical SEO issues, identify root causes, and develop actionable recommendations. • Experience with keyword research, competitive analysis, and search strategy. • Strong analytical, problem-solving, and communication skills. • Fluent written and spoken English. • Availability to overlap at least six hours with U.S. business hours. • Comfortable using AI tools such as ChatGPT or Claude as part of your daily workflow. Preferred • Experience supporting enterprise ecommerce platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce, or Salesforce Commerce Cloud. • Experience supporting multiple ecommerce brands or websites. • Experience with B2B ecommerce.