Technical SEO Specialist for Established Education Site (Audit + Fix)

About us I run Coach Training EDU, a professional coach training and certification institution. We have a large website built over more than a decade, and organic search is our biggest source of traffic. SEO matters to the business. I started Coach Training EDU on a simple belief: the mental skills that help athletes perform at their best belong in everyone's hands. Sports psychology teaches people to set clear goals, steady themselves under pressure, and keep going when things get hard. Our society needs far more of that, well beyond the playing field. We train the coaches who carry it into people's careers and lives, and stronger SEO is how more of the people looking for that work actually find us. How we work This is an hourly contract through Upwork, and we use Upwork's time tracker. That is a hard requirement for us, so please only apply if you are comfortable working that way. The situation We rank for thousands of keywords, and our technical and authority foundations are solid. What we are missing is someone to act on the data. A few things are going on: Some high-value commercial keywords have fallen from the first page to page five or lower in the last few months, and I'd love to have them back. A group of related product pages lost rankings together, which points to a fixable problem rather than random movement. A lot of keywords are sitting in positions 11 to 20, just off page one, where small improvements turn into real traffic. Our technical score has slipped a little, and there is a backlog of simple on-page fixes to clear. We already have the data to work from. All of our sources (Google Search Console, GA4, and full site audits with keyword and backlink tracking) feed into one place, our Hub, which also holds a complete map of the site. You would have everything you need to diagnose and fix, in one spot. Scope of work Diagnose why specific commercial keywords and a page cluster lost rankings, and lay out a plan to recover them. Fix URL targeting and cannibalization where the wrong page is ranking for a term. Rewrite titles and meta descriptions on priority pages to earn more clicks where we already rank. Recommend on-page and internal-linking changes for priority pages, and brief them clearly. Prioritize by likely impact, so we work on what moves the business first.