Tik-Tok Ad Buyer

TikTok Ads Specialist (Sports - Baseball) – Ongoing Monthly Management **Budget:** $500/month **Commitment:** Ongoing Monthly Engagement **Location:** Remote **Availability Requirement:** Must be available during U.S. Pacific Standard Time (PST) business hours (9:00 AM – 5:00 PM PST) About Us Keen Social is a Southern California-based digital marketing agency specializing in tourism, hospitality, entertainment, sports, and lifestyle brands. We're currently seeking an experienced **TikTok Ads Specialist** to support paid media campaigns for clients in the sports and entertainment industries. Scope of Work We're looking for a strategic partner who can take ownership of TikTok advertising campaigns from a media buying perspective. Our internal team will support: * Creative development * Video asset production * Copywriting collaboration We need someone who can lead: * Campaign strategy * Audience targeting and segmentation * Campaign setup and ad buying * Ongoing optimization and budget management * A/B testing recommendations * Performance analysis * Monthly reporting and insights ## Responsibilities * Develop and execute TikTok paid media strategies aligned with campaign goals * Build and manage TikTok ad campaigns focused on awareness, engagement, website traffic, and conversions * Continuously optimize campaigns based on performance data * Monitor pacing, budgets, and delivery * Identify audience expansion and retargeting opportunities * Provide clear, actionable reporting and recommendations * Collaborate with our team during PST business hours ## Requirements * Proven experience managing TikTok advertising campaigns * Strong understanding of TikTok Ads Manager * Experience with conversion tracking, pixels, and attribution * Demonstrated success optimizing campaigns for performance * Strong analytical and reporting skills * Excellent communication and responsiveness * Must be available and responsive during **9:00 AM – 5:00 PM PST** ## Preferred Experience * Experience working with sports, entertainment, events, tourism, or hospitality brands * Experience scaling awareness and ticket sales campaigns * Familiarity with full-funnel paid media strategies ## To Apply Please include: 1. Examples of TikTok campaigns you've managed 2. Relevant case studies and performance results 3. Industries/clients you've worked with 4. Your typical optimization process 5. Confirmation that you are available during **9:00 AM – 5:00 PM PST** 6. Your favorite TikTok campaign you've worked on and why We're looking for a long-term partner who can grow alongside our agency and clients.