TikTok Ads Specialist — Hands-On Buyer for E-Comm Accounts (Ongoing)

We're a US-based integrated digital marketing agency (Boston + Nashville, distributed team) looking for a TikTok Ads practitioner to run accounts alongside our paid media team. To be clear about what this is: we want someone who lives in TikTok Ads Manager daily, not a strategist who hands off to someone else. You'll be in the account building campaigns, reading performance, and making the calls. What you'll do: • Build and manage campaigns end to end across the funnel — prospecting through retargeting • Own daily and weekly optimizations: budget pacing, bid strategy, audience testing, placement decisions • Run creative testing at volume. Brief our designers on needed assets. Then, analyze the results and tell us what to make next • Manage Spark Ads and creator/UGC whitelisting workflows • Own tracking integrity: TikTok Pixel, Events API, catalog and product feed setup where relevant • Report on performance in plain language — what happened, why, what's next — with an emphasis on revenue KPIs • Adhere to our strategy, testing, account set up best practices, and reporting templates • Collaborate with Agency POC to properly report back performance to clients • Attend select internal Agency weekly calls • Be available 9 am - 5 pm EST via Slack and email You're a fit if you have: • 3+ years buying on TikTok specifically (not "social media marketing" broadly) • Managed at least $50k/month in TikTok spend, or comparable across multiple accounts • Real fluency with the Events API, deduplication, and diagnosing tracking discrepancies • Direct-response instincts — you optimize toward ROAS or CPA, not engagement • Strong written communication. You'll work async with our team Nice to have: Shopify or WooCommerce catalog experience, TikTok Shop, experience sourcing creators, experience with Triple Whale