TikTok Creative Strategist for Growing TikTok Shop Brand

We’re looking for a creative thinker who understands what makes short-form content perform on TikTok. We are an emotional wellness and Christian publishing brand selling through TikTok Shop. We already have creators, editors, and a growing content library. Now we’re looking for someone to help lead the creative direction of our content. Responsibilities: • Develop new TikTok content ideas and recurring content series • Analyze top-performing videos and identify why they worked • Create weekly content plans and creative briefs • Test new hooks, formats, and storytelling styles • Stay on top of TikTok trends and adapt them to our brand • Work with our editors and content operations manager to execute ideas • Continuously improve our content strategy as we scale Ideal Candidate: • Strong understanding of TikTok content psychology • Experience growing TikTok accounts organically • Knows how to create content that keeps viewers watching • Creative, analytical, and proactive • Experience with TikTok Shop is a strong plus When applying, please answer: 1. Tell us about a TikTok account you’ve helped grow. 2. How do you come up with new content ideas that don’t become repetitive? 3. If our current content feels repetitive, what process would you use to improve it? 4. Share three TikTok content ideas you’d test for an emotional wellness brand. 5. What metrics do you look at to decide whether a content format is worth repeating?