TikTok Creator / UGC Creator Needed for Wellness Brand, Quit Vaping / Smoking Cessation Content

We’re looking for TikTok creators and UGC creators to create organic, entertaining, and relatable short-form videos for Wellness Basics, a budget-friendly wellness brand focused on smoking cessation products. Our core products include: - Mini Nicotine Lozenges, 2mg or 4mg - Uncoated Nicotine Gum, 2mg This campaign is not about creating traditional product ads. We want content that feels natural to TikTok, speaks directly to real people, and integrates the product in an organic, low-pressure way. We’re looking for creators who understand what performs well on TikTok, including: * Trending sound videos * Funny / relatable skits * Organic talking-head videos * Lifestyle-style UGC * Street-style interview videos * Educational or “how-to” content * Quit vaping / smoking journey-style content If you have personal experience quitting vaping or smoking, or you’re currently on that journey, please mention that in your proposal. This is not required, but we are testing some more authentic story-based content and would love to hear if that applies to you. Please do not feel the need to say yes if it doesn’t, we are hiring for multiple content styles. What we’re looking for: * Creators who understand organic TikTok content * Comfortable on camera * Strong sense of humor, personality, or natural delivery * Ability to create content that feels relatable, not overly produced * Efficient turnaround times * Strong portfolio examples For simple videos, such as 5–10 second trending sound videos, we’re looking for a 3–5 day turnaround. More detailed videos may have a longer timeline depending on the concept. Scope: * Minimum of 3 videos to start * Potential for larger batches depending on your style, portfolio, and performance * Vertical 9:16 format, 1080×1920 * Versions with and without on-screen text/captions * Thumbnail / cover frame that grabs attention * Rate per video will be discussed individually * Open to package rates for the first test round Creative Brief (Please review): https://canva.link/qeiedxhsasamhrv We are hiring multiple creators. If we love your style and your videos perform well, we would love to continue working with you long-term. To apply, please include: 1. Examples of past UGC or TikTok/social content where you are the creator 2. Links to your TikTok, Instagram, or other social platforms if available 4. Whether you have experience with any of the following: * trending sounds * talking-head videos * street-style interviews * quit vaping / smoking content * wellness or health-related content Optional but strongly recommended: If your current content already matches the style we’re looking for, please share those examples. Creators with a strong fit may be considered for larger batches. Shipping Note: For videos that require the physical product, we can currently only ship to creators located in the United States. However, not every assigned video will require the product to be shown or used on camera. Some concepts may be trend-based, interview-style, meme-style, or talking-head content that does not require a product shipment. So if you are not based in the U.S., please still feel free to apply.