TikTok Shop Advisor for Shopify

We're a Shopify brand already live on TikTok Shop US with affiliates and ads in motion. We don't need help with setup — we need an experienced advisor who can teach us how to RUN TikTok Shop profitably and scale it. This is an advisory engagement with light hands-on work. We want someone who has personally driven profitable revenue on TikTok Shop and can shortcut us past the common mistakes — not someone learning alongside us. What we need help with: - Affiliate program strategy: how to identify and recruit the right creators, commission structures that actually work, sample seeding that converts, creator briefs, performance tracking, and pruning the dead weight - TikTok Shop ads: campaign structure, creative direction, budget pacing, scaling rules, GMV Max vs. manual bidding, retargeting, and what spend-to-revenue ratios are realistic - Profitability: what KPIs we should be watching, what "healthy" looks like at our stage, when to push and when to pull back - Ongoing check-ins as we move through each phase — we'll come back with questions, screenshots, dashboards, and you'll point us in the right direction Engagement structure: - Starting with a 10-hour bucket for an initial audit, strategy session, and the first round of advisory check-ins - We'll continue purchasing additional hours as we work through each phase together - Most work will be async (Loom reviews, written feedback, brief calls) Requirements: - US-based, native English speaker (non-negotiable) - Demonstrable TikTok Shop experience with PROFITABLE results — please share specific brands you've worked on, GMV ranges, and what you actually did - Comfortable with BOTH the affiliate side AND the paid ads side (we don't want to hire two people) - Direct, honest communicator — we'd rather hear "don't do that" than a sugar-coated version What to include in your proposal: 1. Which TikTok Shop brands you've personally worked on, your role, and the results 2. Your hourly rate 3. A specific tactical insight or mistake you commonly see brands make on TikTok Shop — this is how we'll filter Looking forward to hearing from you.