TikTok Shop & Creator Seeding Lead — Build Our Influencer Engine From 0

CHECK END OF MESSAGE FOR SCREENING QUESTIONS. We're HAVN (havnwear.com) — EMF-blocking apparel built on our WaveStopper silver-fiber technology. 100,000+ customers, 5,300+ five-star reviews. Our TikTok Shop is live and we're building the channel from scratch. We want someone who lives and breathes creator seeding and TikTok Shop. This is a seeding- and influencer-first role. The priority is building a creator/affiliate engine at scale — recruiting and seeding 100+ creators, running the Shop, affiliates and livestreams, and generating a flood of organic content. Paid scaling and whitelisting winners into Meta come once the engine is producing. Think the Comfrt / Jolie product-seeding playbook. What you'll own - Recruiting and seeding 100+ creators (we automate outreach) — sending product, briefing with guides and talking points (not scripts), managing the relationship. - TikTok Shop: affiliate program, commissions (5–10% on Shop sales), product listings, and live shopping. - Driving high-volume organic UGC and engineering the outliers that go viral. - Whitelisting top-performing creator content and transferring winners to Meta for paid amplification (2–5% creator commission on whitelisted content). - Encouraging creators to post on IG and FB organically to lift our paid social signal. - Then scaling TikTok paid from 0 toward $300k+/mo as the content engine matures. You must have - Built a creator-seeding / affiliate program at scale (100+ active creators) — ideally for a DTC physical product. - Hands-on TikTok Shop operating experience: affiliates, Shop ads, live shopping, GMV growth. - A repeatable seeding system — recruitment, onboarding, briefing, tracking, and keeping creators active. - Understanding of the seeding → organic → whitelist → paid flywheel (Comfrt/Jolie-style). Type: Ongoing monthly retainer, long-term. Starts immediately. Rate: Top-tier. Share your monthly retainer; we're open to a performance component tied to Shop GMV. SCREENING QUESTIONS Describe a creator-seeding or affiliate program you built. How many creators were active, and what GMV/sales did it drive? What's your TikTok Shop experience — affiliates, Shop ads, live shopping? Share a specific result. How do you decide which organic content to whitelist and push into paid (TikTok or Meta)?