TikTok Shop Lead for US Beauty Brands

We're hiring a TikTok Shop Lead for a US-based company that grows internationally recognized French and European skincare brands across Amazon, TikTok Shop, DTC, and retail. These are established brands with cult followings, not startups figuring it out. The goal: scale TikTok Shop past $200K in monthly GMV over the next 12 months. You'll own the channel end to end. What you'll own: The TikTok Shop P&L: ads, creator commissions, sampling, promotions, LIVE TikTok Shop advertising directly: budgets, campaign setup, creative selection, ROAS Recruiting and growing a community of creators and affiliates, with repeatable systems for outreach, onboarding, and retention Commission structures and a tiered creator strategy across emerging, mid-tier, and high-GMV partners Creator briefs and coaching: turning content performance data into hooks, angles, and talking points that actually sell TikTok LIVE shopping events: planning, host coordination, post-event analysis Testing pricing, bundles, offers, and merchandising, then scaling what works Who this is for: 3-5 years in digital marketing, e-commerce, social commerce, or creator partnerships 1-2+ years hands-on with TikTok Shop, including TikTok Ads, where you were accountable for GMV. US or UK marketplace experience strongly preferred. Experience managing affiliate or creator programs, ideally in beauty, CPG, or fashion Strong relationship builder who can earn creators' trust remotely and keep them engaged Genuine feel for TikTok culture: trends, hooks, storytelling, product demos Analytical: you can look at the data, spot the winning creators and angles, and double down This is a highly visible role with real autonomy. You'll work directly with brand leadership, TikTok partners, affiliates, and LIVE hosts. Logistics: Full-time, long-term Fully remote, but you need meaningful overlap with US hours for LIVE events and creator comms In your proposal, include: (1) the TikTok Shop accounts you've managed and the GMV you were responsible for, (2) which marketplace (US/UK/SEA), (3) one example of a creator or content insight you turned into measurable sales growth Proposals without those three things won't be considered.