TikTok Shop Specialist: Press-On Nails Brand Launch (Beauty / Cold Start to Scale)

TikTok Shop Specialist: Press-On Nails Brand Launch (Beauty / Cold Start to Scale) We are launching VELOUR, a handcrafted acrylic press-on nails brand on TikTok Shop US. We have product samples in hand, a verified supplier, and a complete business plan. We are looking for an experienced TikTok Shop operator who has launched beauty or personal care brands from scratch and can execute a 90-day launch plan. What We Need: A TikTok Shop specialist who can own and execute the full launch across three pillars: 1. Affiliate Content Engine Build and manage the affiliate program inside TikTok Shop Seller Center Set up Open Collaboration with tiered commission (15% singles, 20% bundles) Create target creator list across nails, beauty, and lifestyle niches Manage outreach at volume with tight creator briefing Coordinate creator content ramping to 100+ videos per month Seed product samples to creators (we provide inventory) Track performance, double down on top performers, cut underperformers 2. Live Shopping Operations Set up full live shopping program: host recruitment, scheduling, format Launch and manage live sessions, starting weekly and scaling to daily Implement Countdown Bidding strategy for urgency and conversion Optimize formats, hosts, and timing based on performance data Scale live hours as revenue grows (target: 10-12 hours/day at maturity) 3. Paid Ads (Spark Ads + GMV Max) Identify winning organic and creator content Launch Spark Ads behind top-performing videos Set up and manage GMV Max campaigns Manage ad spend with 3x+ ROAS target Weekly reporting on performance and spend 90-Day Launch Plan Weeks 1-2: Foundation TikTok Shop Seller Center setup and verification Catalog and listing optimization Stand up live shopping program (host, schedule) Build affiliate program with target creator list First batch of product samples shipped to creators Weeks 3-6: Seed and Ignite Affiliate outreach at volume with creator briefing Ramp to 100 video/month cadence First live streams on weekly schedule Identify early winning content, start GMV Max behind top videos Weeks 7-10: Amplify Scale ad spend behind proven winners Increase live stream frequency Expand affiliate network, double down on top creators Weeks 11-12+: Scale Full engine running across affiliate, live, and ads Weekly reporting and continuous optimization About the Product Handcrafted acrylic press-on nails Pricing: Single $29, 3-Pack $59, 5-Pack $89 Free shipping on all orders Affiliate commission: 15% singles, 20% bundles FBT fulfillment Verified supplier, product samples in hand Competitor Benchmark A direct competitor in this exact category is doing $252K/month with 447 affiliates and 62% of revenue from live shopping. They do not use Countdown Bidding and sell mostly singles at $25.79. Our strategy targets higher AOV through bundles ($59 blended) and more aggressive live shopping with bidding. Requirements Must have: Proven results managing TikTok Shop for beauty or personal care brands Cold start launch experience (not just managing existing shops) Hands-on experience with Seller Center, affiliate management, and live shopping Experience with Spark Ads and GMV Max Documented results: show us GMV, affiliate growth, ROAS Available to start immediately Strong plus: Experience with press-on nails or nail accessories Experience with Countdown Bidding Existing relationships with beauty creators What We Want in Your Application: Do not send a generic proposal. 1. Which beauty brands have you launched or managed on TikTok Shop? What GMV did you achieve and in what timeline? 2. Have you done a cold start? Walk us through the first 90 days. 3. How would you approach affiliate recruitment for press-on nails? Where do you find creators and what makes a video convert? 4. What is your live shopping experience? Have you built a live program from scratch? 5. How do you structure your pricing? We prefer performance-aligned compensation (retainer + % of GMV, or similar). 6. When can you start? Attach at least one case study or screenshot of TikTok Shop results. Compensation We are looking for a performance-aligned structure: a reasonable monthly retainer plus a percentage of GMV or net revenue. We want both sides incentivized by results. Please include your proposed pricing in your application. Timeline: Immediate start. Duration: 3-month initial engagement, extension based on results.