TikTok Shop Specialist — Setup & Ongoing Management for Health/Wellness Brand

PPM is looking for a TikTok Shop specialist to build out and manage our TikTok Shop presence from the ground up. This is a two-phase engagement: Phase 1 — Setup (first 2-4 weeks): Get our TikTok Shop fully live and optimized. This includes store configuration, product catalog upload and sync, category/compliance setup for supplement/wellness products, Creator Marketplace (affiliate program) setup, and initial commission structure and creator outreach templates. Phase 2 — Ongoing management (recurring, part-time): Once live, you'll own day-to-day operations — monitoring the Shop, managing the affiliate/Creator Marketplace program (recruiting and activating creators, tracking performance), coordinating product seeding/sample requests, keeping listings and promotions current, and reporting on key metrics (GMV, orders, top-performing creators/content). We're a small, fast-moving team, so we're looking for someone who can work independently, communicate clearly and proactively, and bring current best practices — TikTok Shop policies and features change often, and we want someone who stays on top of that. RESPONSIBILITIES Configure and launch our TikTok Shop (store setup, product catalog, compliance for health/wellness category) Set up and manage the Creator Marketplace / affiliate program, including commission structure Recruit, vet, and activate creators/affiliates to promote our products Coordinate product seeding and sample fulfillment with creators Monitor Shop performance and troubleshoot issues (listings, inventory sync, order flow) Report regularly on GMV, orders, creator/affiliate performance, and program growth Stay current on TikTok Shop policy, algorithm, and feature changes and adjust strategy accordingly REQUIREMENTS Proven experience setting up and managing a TikTok Shop for a Canadian-based e-commerce brand (please share examples/results) Hands-on experience with TikTok Shop's Creator/Affiliate Marketplace — recruiting creators and managing commission programs Comfortable with product catalog management and basic e-commerce operations Strong written communication — you'll need to update us regularly without heavy hand-holding Experience with health, wellness, or supplement brands is a plus; familiarity with TikTok Shop's compliance requirements is a plus. Please include: Examples of TikTok Shops you've set up or managed, with results if possible (GMV, creator program size/growth, etc.) Your approach to recruiting and activating creators for a new brand with no existing affiliate program Your availability (hours/week) for both the initial setup phase and ongoing management afterward