U.S. Trademark Attorney for Brand Protection

𝐉𝐨𝐛 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧: We are looking for a 𝐔.𝐒.-𝐥𝐢𝐜𝐞𝐧𝐬𝐞𝐝 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐚𝐭𝐭𝐨𝐫𝐧𝐞𝐲 to help us define a 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for two related brands. We currently have one existing trademark for 𝐃𝐫𝐢𝐯𝐞 𝐓𝐡𝐞 𝐍𝐚𝐭𝐢𝐨𝐧, which covers certain 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬. We are now preparing to protect 𝐃𝐫𝐢𝐯𝐞, a 𝐫𝐨𝐚𝐝 𝐭𝐫𝐢𝐩 𝐚𝐩𝐩, and the business activities connected to the app may overlap with the activities already covered under the existing 𝐃𝐫𝐢𝐯𝐞 𝐓𝐡𝐞 𝐍𝐚𝐭𝐢𝐨𝐧 trademark. 𝐖𝐞 𝐧𝐞𝐞𝐝 𝐥𝐞𝐠𝐚𝐥 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐨𝐧: • How to confirm when the existing 𝐃𝐫𝐢𝐯𝐞 𝐓𝐡𝐞 𝐍𝐚𝐭𝐢𝐨𝐧 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 needs 𝐫𝐞𝐧𝐞𝐰𝐚𝐥 or 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐟𝐢𝐥𝐢𝐧𝐠𝐬 • Whether we should file a new trademark for 𝐃𝐫𝐢𝐯𝐞, the 𝐫𝐨𝐚𝐝 𝐭𝐫𝐢𝐩 𝐚𝐩𝐩 • Whether the existing 𝐃𝐫𝐢𝐯𝐞 𝐓𝐡𝐞 𝐍𝐚𝐭𝐢𝐨𝐧 trademark can serve as part of an 𝐮𝐦𝐛𝐫𝐞𝐥𝐥𝐚 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 • How to structure the 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for both brands so they are properly protected • How to reduce risk around future 𝐜𝐥𝐚𝐢𝐦𝐬, 𝐜𝐨𝐧𝐟𝐥𝐢𝐜𝐭𝐬, or 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐟𝐮𝐬𝐢𝐨𝐧 • How to better protect the 𝐛𝐫𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 and 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥 connected to the app We are looking for someone who can review the existing trademark, understand the relationship between both brands, and provide a 𝐜𝐥𝐞𝐚𝐫 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧 on the best next steps. 𝐈𝐝𝐞𝐚𝐥 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞: • 𝐔.𝐒.-𝐥𝐢𝐜𝐞𝐧𝐬𝐞𝐝 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐚𝐭𝐭𝐨𝐫𝐧𝐞𝐲 • Experience with 𝐔𝐒𝐏𝐓𝐎 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤𝐬, 𝐫𝐞𝐧𝐞𝐰𝐚𝐥𝐬, and 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 • Experience with 𝐚𝐩𝐩𝐬, 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲, 𝐭𝐫𝐚𝐯𝐞𝐥, 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲, or 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫-𝐟𝐚𝐜𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 is a plus • Able to explain legal options clearly and practically