Travel & Tourism PR | Earned Media & Press Outreach

**About Us Shaka Guide is a travel app that offers GPS-guided audio tours across Hawaii, national parks, and scenic destinations throughout the United States. We help travelers explore destinations at their own pace through engaging, location-based storytelling. We're celebrating our 10-year anniversary and have recently expanded our library to more than 100 tours. As we continue to grow, we're looking for an experienced PR professional to help increase brand awareness through consistent earned media coverage. **What We're Looking For We're seeking a freelance PR specialist with a proven track record of securing earned media placements in digital publications. Our primary goal is to increase brand awareness through coverage in online travel, tourism, lifestyle, outdoor recreation, consumer technology, and news outlets. We're looking for someone who understands how to develop compelling story angles, build relationships with journalists, and generate media opportunities throughout the year. This role is focused on media relations, pitching, and earned media generation. We are not looking for social media management, influencer marketing, paid advertising, SEO, or content marketing services. While we have exciting company milestones to leverage, we're specifically looking for someone who can identify and pitch compelling stories year-round—not just around major announcements, product launches, or anniversaries. **Responsibilities Develop newsworthy story angles based on travel trends, seasonal opportunities, company developments, and industry insights Build and maintain targeted media lists Pitch journalists, editors, producers, newsletter writers, and podcast hosts Secure earned media placements in relevant digital publications Draft press releases and media materials as needed Identify proactive media opportunities throughout the year Monitor relevant editorial calendars and industry trends Provide monthly reporting on outreach activity and media coverage Conduct bi-weekly touchbases Advise on PR strategy and positioning **Ideal Experience Proven success securing earned media coverage Experience working with travel, tourism, hospitality, outdoor recreation, destination marketing, or consumer technology brands Strong media outreach and relationship-building skills Experience pitching digital publications and online media outlets Excellent written and verbal communication skills Ability to work independently and proactively generate story ideas **When Applying Please include: Tell us about your experience working with travel, tourism, hospitality, outdoor recreation, or consumer technology brands. What results would you consider realistic during the first 90 days of an engagement? What is your preferred pricing structure and monthly rate? In a few sentences, describe your approach to generating earned media coverage for a company like Shaka Guide. **Success Metrics We will evaluate success based on: Quality and relevance of earned media placements Consistency and volume of media outreach Growth in brand visibility and awareness Ability to generate media opportunities beyond major company announcements Development of long-term relationships with relevant media contacts Budget: Open to proposals based on experience and scope. **Screener Questions: Please share 3-5 earned media placements that you personally secured, including the publication and your role in obtaining the coverage. What types of digital publications would you initially target for us? What reporting do you provide, and how do you measure success?