UGC Ad Creator + Meta Ads Manager | Beauty Brand | Performance Focus

We are NUÏA™ — a premium beauty brand in the brow and makeup space. We have just launched our Shopify store and we are ready to scale with paid advertising. We are looking for one person who can do both sides of this professionally — create high-converting UGC-style video ads AND manage and optimize our Meta and TikTok ad campaigns from day one. This is a performance role. We are not looking for someone who creates pretty content. We are looking for someone who creates content that sells — and then runs the ads behind it to prove it. What you will own: Writing UGC video ad scripts and creative briefs for our hero products. Directing or producing UGC-style video content that feels authentic, not polished or corporate. Setting up and managing our Meta Ads Manager and TikTok Ads campaigns from scratch. Building our campaign structure — cold traffic, retargeting, and creative testing. Analyzing performance daily and making data-driven decisions fast — scaling what works and cutting what doesn’t. Delivering a weekly performance report covering ROAS, CTR, CPC, add to cart rate, and cost per purchase. Growing this brand from zero in paid advertising to $1 million and beyond in revenue. You must have: Proven experience running Meta and TikTok ads specifically for ecommerce or direct to consumer beauty, skincare, or lifestyle brands. A real portfolio of UGC ads you have created or managed — not mood boards, not static graphics, actual video content that ran as paid ads. The ability to show us real performance numbers from past campaigns — ROAS, cost per purchase, and scale. Deep knowledge of Meta Pixel setup, conversion campaigns, audience segmentation, lookalike audiences, and creative iteration. Experience managing and scaling ad budgets from $30 per day up to $500 per day and beyond. A strong understanding of what makes a UGC hook stop the scroll in the first 3 seconds. Our product: Our hero product is the NUÏA Brow Define — a 4-tip microblading eyebrow pen that gives women salon-quality brows at home for under $30. Our customer is women aged 22 to 45 who want effortless, professional results without the salon price tag. Our brand voice is premium, warm, and real — never pushy or overcomplicated. To apply you must answer all three of these questions. Applications without answers will not be reviewed: 1. Tell us about one UGC ad campaign you ran for an ecommerce or beauty brand. What was the product, what ROAS did you achieve, and what specifically made the creative perform? 2. Walk us through your process for testing new UGC creatives. How many do you test, how long do you run them, and what metrics tell you something is a winner worth scaling? 3. What is the largest ad budget you have managed and what were the results? Be specific with numbers. How we will work together: We will start with a short paid test project so we can see your thinking and execution before committing to an ongoing arrangement. If the results are there we move fast and scale fast. We are serious about this brand and we need someone equally serious about performance. If you have scaled a beauty or ecommerce brand with UGC ads and you live in the data as much as you live in the creative — we want to hear from you.