UGC Testimonial Video - Mental Health
Only freelancers located in the U.S. may apply.U.S. located freelancers only
About the project: We're producing a paid Meta ad campaign for a mental health care provider in the Houston area. We need a UGC-style creator to film a 30–45 second selfie-cam testimonial video that feels raw, real, and relatable — not produced or overly polished. This will run as a paid Facebook and Instagram ad. The character is a busy working adult (parent, professional, or both) who found mental health support through this treatment brand after putting it off for too long. You don't need to have been a patient — this is a scripted performance, but it needs to feel genuine. What we need: -1 finished vertical video (9:16, 1080x1920), 30–45 seconds -Selfie-cam style, natural lighting — bedroom, living room, or car setting preferred -Warm, conversational delivery — like you're talking to a friend, not presenting to a camera -Delivered as an MP4 ready for Meta ad upload -Script will be provided — but natural ad-libs and authentic delivery are encouraged Script summary (full script provided upon hire): The creator talks directly to camera about how they kept putting off getting help because of a busy schedule, found this treatment program, got seen the next day, and now feels like themselves again. Ends with a direct peer-to-peer CTA encouraging viewers to fill out the form. Ideal creator: -Has UGC ad experience, especially in wellness, healthcare, or lifestyle categories -Comfortable with emotional, vulnerable storytelling without overdoing it -Diverse backgrounds encouraged — we are specifically looking for creators who reflect working parents, young professionals, and adults 25–45 Samples of UGC testimonial or "talking head" ad content required to apply To apply, please include: -1–2 examples of UGC testimonial or story-driven videos you've created -A brief note on your experience with scripted vs. natural delivery -Your rate and turnaround time
$85.00
Fixed-price- IntermediateExperience Level
- Remote Job
- One-time projectProject Type
Skills and Expertise
Activity on this job
- Proposals:Less than 5
- Last viewed by client:2 weeks ago
- Hires:1
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesTraverse City12:29 PM
- $1.6M total spent575 hires, 146 active
- 73,573 hours
- Sales & MarketingMid-sized company (10-99 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by