UGC Video Ads Creator/Producer — Subscription-Cancellation App (3 Ads)

Hiring: Short-Form Video Ads Creator — Subscription-Cancellation App (3 Ads) Category: Video Production / Social Media Video / UGC / AI Video Engagement: Fixed-scope project (3 finished ads), with potential for an ongoing retainer if performance is strong Budget: Open — please quote your price in your proposal (per-video and full-package) About the project We're SpendSentry, a mobile app that helps people find and cancel unwanted subscriptions and recurring charges, and reclaim money they're wasting. We're launching paid social campaigns on TikTok, Instagram Reels, Facebook, and YouTube Shorts and need high-performing, scroll-stopping vertical (9:16) direct-response ads. We have three proven creative formats we want produced (concepts and structure below). You'll handle full production: scripting, talent (real or AI), app-demo overlays, editing, captions, and motion graphics. We provide brand assets, app demo access/recordings, and approved messaging. Production approach — we're flexible We're open to either approach, or a mix — pick what gets us the best-performing ads fastest: Filmed UGC — you source/cast real on-camera creators or actors and film the ads, or AI-generated video — you produce the ads using AI avatars / AI video tools (e.g. HeyGen, Arcads, Synthesia, Captions, Creatify, Veo, Sora, Runway, or similar), with AI voiceover or licensed VO. In your proposal, tell us which approach you'd use and why, and show relevant samples. AI-generated work is fully welcome as long as it looks natural, performs, and meets the rights/compliance terms below. Important: These concepts are inspired by formats that perform in our category. Do not copy any competitor's exact script, voiceover, footage, avatar likeness, or branding. All scripts, talent/avatars, footage, and on-screen claims must be original and cleared for paid commercial use, with full paid-ads usage rights assigned to us. What we need: 3 ads, 3 formats Each ad is ~25–35 seconds, vertical 9:16 (1080×1920), with burned-in captions and a consistent SpendSentry end card. All three should share the same proof beat and CTA card so we're testing the first 5 seconds (the hook) as the main variable. Each format works with either filmed talent or an AI presenter. Ad 1 — Selfie testimonial (UGC or AI avatar) Presenter: one relatable person, handheld selfie style, natural setting (cafe, car, couch, airport). Hook (first 3s): a curiosity/benefit question, e.g. "Did you know you can cancel subscriptions you forgot about in seconds?" (paired with generic/original subscription-style app icons as a visual pattern-interrupt — no trademarked logos unless cleared). Body: open SpendSentry → it surfaces all subscriptions, including "hidden" ones detected from bank/card activity → one-tap "cancel for me" demo. Payoff: quantified savings callout (see Claims note) → CTA. Ad 2 — Scripted couple/skit (filmed actors or AI characters) Presenter: two people, short narrative skit in a real-world setting (checkout counter, kitchen table). Hook: a relatable money-panic moment — an unexpected charge for a subscription one partner "thought they cancelled months ago." Body: the other partner pulls out SpendSentry, shows the charge is still active, cancels it, and triggers a refund. Payoff: punchline positioning SpendSentry as the smart-money move → CTA. Ad 3 — Street interview / vox-pop (filmed or AI-simulated) Presenter: one interviewer (with mic) + 1–2 respondents, busy public setting. Hook: a specific high-friction objection, e.g. "How do you cancel a subscription if you can't even log in?" → "That's easy." Body: demo that SpendSentry cancels without needing the login, password, email, or phone calls — it handles it for you. Payoff: savings callout → CTA. Deliverables (per ad) 1 finished ad, 9:16, 1080×1920, .mp4 (H.264), ~25–35s Burned-in, well-timed captions (clean, typo-free) App-demo screen recordings / screen overlays composited into the ad Consistent SpendSentry end card (logo, tagline, App Store + Google Play badges) — we provide brand kit Licensed or original music + SFX, cleared for paid social use 2 alternate hook openers per ad (first 3–5s only) for A/B testing — total 3 ads + 6 hook variants Source/project files (editable) + exports If AI-generated: note which tools/avatars/voices were used (for our records and rights tracking) Talent, AI & rights requirements Filmed: you source and cast all on-camera talent; provide signed talent release + full commercial and paid-ads usage rights, worldwide, in perpetuity, assigned to SpendSentry. AI-generated: use only avatars/voices/tools licensed for commercial paid advertising. No real person's likeness or voice may be cloned without their written consent. Confirm the tool's license permits paid ads and that outputs are owned/transferable to us. All music, footage, fonts, stock, and assets must be licensed for paid advertising use. Claims & compliance (please read) Any savings figures, "money saved," or refund amounts shown on screen must be realistic and substantiable — we'll provide approved numbers/ranges. Do not invent or inflate figures. Avoid unverifiable absolute claims (e.g. "guaranteed," "instant"); use approved phrasing we supply. AI content must comply with platform rules (e.g. TikTok/Meta AI-generated-content disclosure where required) and must not be deceptive or impersonate real individuals. No competitor names, logos, or copied creative. Specs summary Item Spec Aspect ratio 9:16 vertical Resolution 1080×1920 Length ~25–35s each Format .mp4 (H.264), plus source files Captions Burned-in, timed, typo-free Production Filmed UGC or AI-generated (your call) Platforms TikTok, Reels, Facebook, Shorts Quantity 3 ads + 6 hook variants To apply, please include Portfolio of short-form / direct-response ads you've produced (UGC and/or AI — especially app or fintech). Which production approach you'd use for this project (filmed, AI, or mix) and why. Examples where you composited app demos into ads; if AI, samples from the tools you'd use. Your quote — per video and full 3-ad package — and what's included. Your timeline from kickoff to first drafts to final. How many revision rounds are included. Confirmation you can secure full paid-ads usage rights for talent/avatars and all assets. (Optional) One sentence on a hook you'd test for a subscription-cancellation app. How we'll choose We're looking for proven direct-response performance (not just pretty edits or generic AI avatars), reliable delivery, fast turnaround, and clean communication. Strong first batch → ongoing monthly retainer for continuous creative testing. Skills: UGC video, AI video generation (HeyGen / Arcads / Synthesia / Veo / Sora / Runway, etc.), direct-response advertising, video editing, motion graphics, talent sourcing/casting, social media ads (TikTok/Meta), screen-recording compositing, copywriting/scripting.