UGC Video Ad Creator & Meta Creative Strategist for Pregnancy Brand

'm looking for an experienced freelancer who understands direct-response advertising and can create scroll-stopping Meta ads for Facebook and Instagram. Project: Create two high-converting video ads (15–30 seconds each) for Meta. Responsibilities: Develop creative concepts and hooks. Write compelling scripts and captions. Edit vertical videos for Reels, Stories, and Feed. Add on-screen text, subtitles, and strong calls to action. Recommend the best first testing strategy. The ideal freelancer has experience with: UGC-style ads Women's health or pregnancy brands (preferred) Facebook and Instagram advertising Direct-response marketing Video editing that captures attention within the first three seconds I'll provide: Product information Brand assets Website Product photos and video Customer reviews and testimonials Previous marketing materials Please include: Examples of Meta ads you've created that performed well Your process for developing creative concepts Any experience with pregnancy, wellness, or supplement brands This project is for two ads initially, with the potential for ongoing work if the creative performs well.