UGC Video Creator Needed for Wellness Supplement Brand

ABOUT THE BRAND ARYA is a daily ritual wellness brand built around simple, intentional supplementation for women who want balance without extremes. Our hero product is Calm, a magnesium glycinate evening formula designed to support deeper sleep, lower cortisol and ease the tension that builds up through a full day. Clean formula, nothing unnecessary. aryalab.co WHAT WE NEED We are looking for women aged 25 to 45 to create authentic, natural-looking UGC videos for use in our paid social media campaigns on Meta and TikTok. You do not need a large following. We need women who genuinely feel like the ARYA customer and can deliver honest, warm, on-camera content. IMPORTANT: We will send you a complimentary bottle of Calm before filming begins. We ask that you use the product for a minimum of two weeks before creating any content. This is not a fast turnaround job. We want genuine impressions from real experience, not a scripted performance. Please only apply if you are comfortable with this timeline. We also recommend following ARYA on Instagram at @aryalab before filming begins. This will help you understand our brand tone, aesthetic and the world we are building, which will make your content feel more natural and aligned. We need three video styles: Video 1, The Evening Ritual (30 to 60 seconds) Film yourself incorporating Calm into your evening routine, whether that is your kitchen, bedroom or bathroom. Speak honestly and naturally about why you take it and how it fits into your wind-down. No scripts, just genuine first person delivery. Video 2, The Problem and Solution (30 to 45 seconds) Open with a relatable hook about stress, poor sleep or feeling wired at the end of the day. Introduce Calm as the solution. Example opening: "I used to lie awake for an hour before I could switch off..." End with a genuine recommendation. Video 3, The Ingredient Callout (20 to 30 seconds) Speak directly to camera about magnesium glycinate in simple, conversational language. We will provide talking points. Keep it warm and real, not clinical. IDEAL APPLICANT You are a woman between 25 and 45 who resonates with at least one of the following: wellness and self care routines, motherhood and family life, fitness, yoga or pilates, nursing or healthcare, intentional slow living. You are comfortable on camera, can film in good natural light and have access to a warm, uncluttered home environment. TONE AND STYLE Warm, honest, calm and real. Think soft lighting, natural settings, no heavy filters. We do not want high energy sales content. We want the feeling of a friend genuinely recommending something that helped her. Reference aesthetic: quiet Sunday morning, cosy bedroom, candle on a kitchen counter. TECHNICAL REQUIREMENTS - Filmed vertically, 9:16 ratio - Minimum 1080p resolution - Good natural or warm lighting, no harsh overhead light - Minimal background noise - Raw file plus a final lightly edited version delivered - Full content usage rights transferred to ARYA upon payment WHAT YOU ARE NOT ALLOWED TO DO - Make medical claims or say Calm treats or cures any condition - Mention competitor brands - Film in cluttered or distracting environments - Use heavy filters that make the video look produced rather than authentic TO APPLY Please share one or two examples of previous UGC or on-camera content you have created, tell us briefly why you feel like the ARYA woman, and confirm you are comfortable with the two week product trial period and full usage rights transfer upon delivery.