UGC Video Creator for Short-Form Meta/Instagram Ads — Salon/Beauty Niche (Ongoing)

ABOUT US We're Tally — an AI phone assistant for hair salons. When a salon owner can't get to the phone (because she's behind the chair), Tally answers the call 24/7 and instantly texts the caller a booking link, so new clients book instead of going to voicemail. We're a small, fast-moving startup launching in Utah. Website: gettallyai.com WHAT WE NEED A UGC creator to produce short, authentic, scroll-stopping vertical videos (9:16) for Instagram/Facebook ads. Think "real salon owner talking to camera / real salon B-roll," NOT polished corporate ads. We want content that feels native to the IG feed. WHO THE VIDEOS ARE TALKING TO A hands-on hair salon owner (30s-40s) who runs a small 2-6 chair salon and also cuts hair herself. She has no front desk. Her pain: she misses calls while her hands are full, and those missed calls are new clients booking somewhere else. She's not techy and doesn't care about "AI" — she cares about a full chair and not losing clients. THE ANGLE / MESSAGE (every video should hit these beats) 1) Call out the pain: "You can't cut hair and answer the phone at the same time." 2) The cost: "Every missed call is a client who just booked down the street." 3) The relief: "Tally answers every call and texts them your booking link — instantly." 4) One CTA: "Book a free demo" / "Hear it live." Hooks to test in the first 1-2 seconds: "Utah salon owners — how many calls did you miss today?" / "You can't cut hair AND answer the phone." / "Stop losing clients to voicemail." DELIVERABLES (first order) - 3-5 vertical videos (9:16), 15-30 seconds each - Punchy on-screen captions/subtitles (most people watch muted) - 1-2 hook variations per concept for A/B testing - Raw + final files; delivered within 10-14 days WHAT WE'LL PROVIDE Brand assets (logo, colors, fonts), our written ad copy/scripts, our live demo phone line you can call and record, and access to real salon footage where possible. You're welcome to act as the on-camera "salon owner" or use your own creator network. YOU'RE A GREAT FIT IF YOU - Have a portfolio of UGC / short-form social ads (beauty, salon, local service, or small business a big plus) - Understand Meta ad creative and hook-driven retention - Can write light scripts from a brief and turn around revisions fast - Shoot authentic, real-feeling content (not stock/templated) BUDGET & TERMS Fixed price for a test batch of 3-5 videos (open to a per-video rate or an ongoing weekly arrangement for the right person). We'll start with a paid test batch and scale if it performs. TO APPLY, PLEASE ANSWER: 1) Share 2-3 short-form/UGC samples (links). Which is closest to what you'd make for us and why? 2) Have you made content for salons/beauty or local service businesses? 3) Do you film yourself / have on-camera talent, or are you editing footage we provide? 4) What's your rate per video and turnaround for a batch of 3-5? 5) Pitch me one hook you'd open an ad with for this audience.