UGC Video Editor for DTC Meta Ads (Editing + B-Roll Sourcing + AI Generation)

ABOUT US We're a performance marketing agency running paid social for DTC brands across supplements, beauty, real estate, and lifestyle. We spend serious money on Meta every month, and creative is the lever that decides whether accounts scale or stall. We test creative aggressively: winners get scaled, losers get killed, and we iterate weekly. The editors we love treat every ad like a hypothesis and every variant like a data point. THE ROLE You'll own the post-production pipeline for multiple brands, turning raw UGC footage, creator deliverables, product shots, sourced B-roll, and AI-generated assets into ad variants that perform on Meta. There are three pillars to this role: 1) Editing. You can cut a UGC ad in your sleep: hooks, pacing, captions, sound design, the works. 2) Sourcing B-roll. You know where to pull licensed stock, dig through Pinterest and TikTok for reference, find commercially cleared clips, and build reference boards from the Meta Ad Library. Half the battle is taste (the exact shot that lands the message), the other half is research speed. 3) Generating B-roll and A-roll with AI. When sourced footage doesn't exist or doesn't fit, you generate it in tools like Higgsfield or Google Flow and cut it into the edit same-day. WHAT YOU'LL BE DOING - Editing 5-15 ad variants per week across multiple brands - Cutting hook variants (we usually test 3-5 hooks per concept, same body) - Pacing edits for direct response: fast cuts, motion, pattern interrupts, captioned throughout - Sourcing B-roll from licensed stock libraries, social platforms, and cleared archives, and knowing what's legally safe to use - Building reference boards from the Meta Ad Library, competitor ads, and viral organic content - Generating A-roll talking-head clips when we need spokesperson angles we don't have footage for - Creating AI B-roll: lifestyle shots, product close-ups, transformations, before/afters, environmental context - Building character-consistent AI footage for recurring series or spokespeople - Mixing UGC creator footage with sourced and AI-generated footage seamlessly - Adding captions (burned-in, branded styling), sound design, music, and SFX - Versioning ads for placements (Reels, Feed, Stories) and aspect ratios - Communicating async via Slack/Loom with the media buyer on what's working WHAT WE NEED Editing chops: - 2+ years editing DTC/UGC ads that actually ran on Meta or TikTok - Portfolio with examples we can verify ran as paid ads (bonus if you have performance data) - Native fluency in Premiere, CapCut, or DaVinci (we don't care which, just be fast) - Strong direct-response instinct: thumb-stop ratio, why a 0.8s hook beats a 2s one, pattern recognition from the Meta Ad Library - Caption work that doesn't look like default CapCut - Sound design that doesn't sound stock B-roll sourcing: - Familiarity with Storyblocks, Artgrid, Envato, Motion Array, Pexels, Pixabay, or similar - You search efficiently and don't burn 2 hours finding the right clip - You understand commercial licensing basics and how to verify when in doubt - A system for organizing reference inspiration (Pinterest, Notion, Eagle, Milanote, whatever works) AI generation: - Hands-on experience with at least 2 of: Higgsfield, Google Flow / Veo 3, Kling, Runway, Sora, Nano Banana - You've solved real problems: character consistency, lip sync, motion control, prompt engineering for specific aesthetics - You understand failure modes (warped hands, weird physics, identity drift) and how to work around them - A point of view on which tool to reach for when Process: - Fast async communication - Comfortable working from briefs, scripts, and reference ads - Self-directed: we give direction and references, you bring ideas - Honest when something isn't working BONUS POINTS - Supplement, beauty, or health DTC experience - You've reverse-engineered winning ads from the Meta Ad Library and can articulate why they work - Familiarity with creative testing frameworks (hook-body-CTA, modular variants) - Higgsfield Soul / custom character training experience - ElevenLabs or similar AI voice work - Motion graphics chops (After Effects or template-based motion) LOGISTICS - Type: Contract, with a clear path to an ongoing retainer for the right person - Hours: ~15-25 hrs/week to start, can grow - Location: Remote and async-friendly. Some overlap with PST hours preferred but not required - Tools: We'll cover AI generation subscriptions and stock library access if you don't already have them HOW TO APPLY (applications missing any of these get skipped) 1) Portfolio link (Vimeo, personal site, Frame.io, or Drive). We want DTC/UGC ads, not weddings or short films. 2) 2-3 AI-generated clips you've made (A-roll, B-roll, character work). Raw clips are fine. Tell us the tool and your prompt/process. 3) One ad you didn't make but love. Link it and tell us in 3-4 sentences why it works. 4) Your B-roll sourcing stack: which libraries you have access to, where else you pull from, and how you find the right clip fast. 5) Your AI stack: which tools you use, which you'd reach for first, and one limitation of your favorite tool. 6) Your rate (hourly or per-edit, both fine). Be honest about where you are. 7) Availability: hours per week, time zone, and when you can start.