Unhinged Hook Writer for Social Media

Posted 3 weeks ago

Worldwide

Summary

OVERVIEW We're looking for a sharp, unhinged creative to write short-form hook copy for paid social ads promoting romance micro-dramas. WHAT YOU'LL DO Write 10–20 hooks per week — each a 15-second backstory that pulls the viewer into a scene before seamlessly transitioning into an ad for a romance series. The backstories do not need to make sense. They should be wildly unrealistic, heightened to the point of absurdity, and engineered to make someone stop mid-scroll. Think: the kind of opening that makes you go "wait, what?" before you even realize you're watching an ad. WHO WE'RE LOOKING FOR - A writer who thrives in chaos and knows how to weaponize the ridiculous - Someone who instinctively knows what makes a social media user stop, stare, and stay - Someone who loves social media, brain rot, and #drama - No attachment to realism — the more outrageous the premise, the better - Experience with romance, fan fiction, serialized drama, or tabloid-style storytelling is a big plus–but no formal writing background is required! WHAT SUCCESS LOOKS LIKE Your hooks feel like they were ripped from a fever dream, a reality TV reunion, or a text thread that absolutely should not exist. You can make someone feel outrage, shock, embarrassment, or obsession in under three sentences — and you don't need logic to do it. Not sure you're qualified for this? Give us a shout anyway! Enthusiasm and an appetite for the unhinged are the most important ingredients. :)

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Entry level
    Experience Level
  • $7.00

    -

    $23.00

    Hourly
  • Remote Job
  • One-time project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Screenplay
English
Creative Writing
Activity on this job
  • Proposals:50+
  • Last viewed by client:2 weeks ago
  • Interviewing:
    1
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Mar 26, 2019
  • United States
    San Francisco6:18 AM
  • $2.6M total spent
    1,044 hires, 385 active
  • 9,741 hours
  • Large company (100-1,000 people)

Explore similar jobs on Upwork

Real Estate Content CreatorHourly‐ Posted 4 weeks ago
Content Writing
Social Media Marketing
Article Writing
Blog Writing
Press Release
Public Relations
Media Relations
SaaS

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo