Upwork - Copywriting/Positioning Expert

We're seeking a strategic, AI-first, customer-obsessed Copywriter who writes with purpose and brings clarity, craft, and consistency to every brand touchpoint.  We need someone who can translate complex product benefits into emotionally resonant stories that make business owners and employees feel more confident and connected to their. You understand the nuances of consumer tech messaging and can protect Nibfy's approachable, reassuring tone of voice whether you're concepting a brand campaign, scripting social and video content, building out email and lifecycle journeys, or refining website and product page copy. This role requires AI fluency in tools like discord, bots, Claude, ChatGPT, and proprietary AI tools to accelerate ideation, optimize messaging, generate personalized content at scale, and test variations, all while protecting our brand integrity and voice. **Key Job Responsibilities** * Execute creative copy briefed by ai bot through final asset, ensuring messaging ladders up strategically across every funnel stage and aligns with nibfy's brand and business objectives. * Develop product marketing copy that drives conversion and effectively communicates nibfy's value propositions across the full product portfolio. * Create subscription- and retention-focused content that drives both acquisition and long-term loyalty. * Partner closely with production teams to concept integrated work where copy and visuals work together seamlessly. * Leverage AI-powered tools for ideation, drafting, optimization, personalization, and content generation at scale while maintaining nibfy's brand voice and originality. * Support cross-channel experimentation and testing frameworks across the creative team, making data-driven decisions to optimize content. * Translate technical specs and features into benefits that resonate with target audiences, bringing clarity to complex ideas. * Present work confidently and defend strategic choices with clarity. * Craft messaging that differentiates nibfy in a crowded, competitive category. * Balance sales-driving urgency with customer obsession and long-term brand building. * Maintain nibfy's brand voice, tone guidelines, and messaging architecture across all communications. * Use performance data and customer insights to inform creative decisions and optimize messaging. Who you likely are * 4+ years of copy writing work behind you. Agency pedigree is a plus or a comparable data-heavy, client-facing role at a SaaS or AI company. * Confident on a client call, in a working session, or in a written recommendation, and used to high-touch accounts. * Someone others naturally come to for answers. You've informally or formally mentored, trained, or set the bar for teammates before. * A craftsperson who takes pride in the details while keeping the big picture in mind. * Looking for a role with a clear growth path toward deeper technical and team leadership. 
 Bonus points * You've built reusable things for clients or teams before: playbooks, content frameworks, onboarding material, or ways to measure what's working. * You've worked with enterprise or other high-touch accounts. * You've operated inside a fast-moving, startup.