Urgent & Time Sensitive - PR Rep for Media Outreach Before Next Friday’s NCRA Convention in Bellevue

Public Relations & Earned Media Specialist Preserve Justice in the United States ~ Help Bring National Attention to a Profession Critical to the Justice System | Severe Nationwide Shortage — Calls for the Attention of the Media and the Public Project Type: Fixed Price – $750 Potential for ongoing PR work The Opportunity The career that everyone thought would be replaced by AI is now desperate for humans to guard the record. Most people have never met a court reporter, yet every appeal, high-profile trial, and deposition depends on an accurate official record. Today, courts across the country are facing a growing shortage of court reporters while advances in AI and digital reporting are transforming the profession. This is more than an industry story—it’s a story about access to justice, technology, workforce development, and the future of our legal system. I’m looking for an experienced Public Relations & Earned Media Specialist to help bring this story to the public. I am an official New York court reporter, host of the Court Reporter Podcast, and recipient of the Carl Sauceda Grant. I’ll be attending the National Court Reporters Association Convention, and I believe this event presents a timely opportunity to generate meaningful news coverage around the profession and the challenges it faces. I’m not interested in self-promotion for the sake of publicity. My goal is to elevate awareness of a profession that most people don’t think about until the record matters. What I’m Looking For I’m looking for someone who thinks strategically—not someone who simply sends mass emails. I want someone who can answer questions like: * What is the strongest news angle? * Why should the public care? * Which reporters are most likely to cover this story? * How do we position this so television news, newspapers, and radio want to tell it? If you’re the type of PR professional who enjoys uncovering compelling stories and earning media coverage around issues that matter, I’d love to hear from you. Scope of Work * Develop compelling media angles and story ideas. * Create a media outreach strategy. * Write a press release and media pitches. * Build a targeted media list focused primarily on television news, newspapers, radio, legal affairs, workforce, business, and education reporters. * Conduct personalized outreach to relevant journalists and producers. * Coordinate interview opportunities where appropriate. * Track outreach, responses, and follow-up. * Provide recommendations for maximizing media exposure before, during, and after the convention. Deliverables By the end of the project, I’d like to receive: * A recommended PR strategy. * Press release. * Customized media pitches. * Curated media contact list. * Outreach tracking spreadsheet. * Summary of outreach completed. * Follow-up recommendations. * Any confirmed interview or media opportunities generated during the engagement. Who You Are You’re an experienced PR professional with a track record of securing earned media. You’ve worked with founders, nonprofits, associations, conferences, mission-driven organizations, or public-interest initiatives. You understand the difference between promoting a person and telling a story that serves the public interest. Most importantly, you’re curious. You enjoy identifying overlooked stories and turning them into compelling narratives that journalists actually want to cover. To Apply Please include: * Examples of earned media placements you’ve secured. * A brief description of your approach to media outreach. * One or two examples of campaigns you’re proud of. * A short paragraph answering this question: If you had one opportunity to convince a television news producer to cover this story, what angle would you lead with—and why? I’m looking for someone who can think like a journalist, not just a publicist. If you’re excited by meaningful stories and know how to earn media attention, I’d love to work with you.