VeriPen Pro X1 Copywriter and Graphic Designer Role

Job Post: Creative Master (Brand Storyteller & Graphic Designer / Copywriter) Company: VeriPen (An Action Holdings LLC Brand) Location: Remote Role Type: Open to a single combined multi-disciplinary powerhouse OR two separate specialists (1 Copywriter, 1 Designer). About VeriPen VeriPen is the natural premium evolution of iSpyPens, a company with over 10 years of experience delivering trusted video recording pens. We are moving away from traditional "spy product marketing" and stepping boldly into consumer lifestyle technology centered around everyday personal security, accountability, and trust building Our tagline is simple: Proof on Video. We’ve spent the last 2 years crafting our vision from scratch: The VeriPen Pro X1—our state-of-the-art, ultra-thin smart recording pen featuring an entirely hidden video and audio system operated by a single button. Now, we need a creative master (or masters) to take our raw technical specs and product engineering and elevate them into high-punch consumer brand storytelling for our upcoming website relaunch at getveripen.com. The Mission We don't just want to sell a recording device; we want to tell a profound story of how it was created, its architectural inspiration, and its vision for personal security. You will own the process of elevating a powerful tech product into a defensible, highly credible lifestyle asset. Your focus will be on building out the core narrative and creative visual strategy for three foundational pillars of getveripen.com: The Home Page, the Product Page, and Our Story Page. Key Responsibilities 1. Brand Storytelling & Copywriting (Web) Core Narrative: Draft copy across all core web pages that converts traffic into loyal customers through an elevated, emotionally resonant security narrative. Audience Nuance: Speak directly to our key customer targeting archetypes, including Business Owners (retail, service, independent contractors dealing with customer disputes), Property Managers, and Law Enforcement/Security Professionals. Value Framing: Shift consumer perception from "covert surveillance" to "indispensable premium utility" (highlighting features like its 25% thinner profile than its predecessor, a professional roller-ball ink tip, USB-C integration, and a removable internal electronics module). 2. Graphic Design & Asset Curation Visual Direction: Lead the end-to-end curation, design layout, and artistic direction of assets used on getveripen.com. Lifestyle Strategy: Adhere to our strict asset guidelines focusing on "Implied Recording," not obvious surveillance. Visuals must be natural, high-end, and incidental rather than relying on clichéd "spy" graphics, screens, or blinking lights. Asset Synchronization: Partner closely with our internal engineering and 3D animation teams to guide technical 4K resolution render assets and product mockups. What We Are Looking For Advanced Consumer Tech Portfolio: A proven track record of writing or designing for premium hardware, consumer electronics, or lifestyle tech brands. The "Punch" Factor: Ability to take highly complex mechanical engineering specs (like 2K single-button recording modules) and distill them into elegant, punchy visuals and copy. Process-Driven Thinkers: We want to see your methodology. You should be prepared to walk us through how you build a visual or narrative style guide from the ground up. Collaborative Spirit: If hired as an individual specialist, you must have strong cross-functional communication skills to seamlessly align copy with design layouts. How to Apply Please submit your portfolio highlighting your best work in consumer tech or lifestyle branding. Note: In your application, please specify if you are applying solely for the Copywriting scope, the Graphic Design scope, or as a Combined Creative Director capable of executing both. E-Commerce experience is required. Deliverables: -End to end ecommerce copy library that lines up with our website and landing page concepts in shared Google folder. The copy will be used on banners, sub-sections, telling our story, and setting the overall tone of voice for our brand. Once phase 1 work is approved, we will give you full creative reign to build our copy for other sales channels, advertising, and more. -Library of 10-15 marketing visual assets that line up with our landing page and website plan Assets will plug and play on various pages of our site: Home Page, Product Page, and Story Page. Once phase 1 work is approved, we will give you full creative reign to help build creative for our third party sales channels and social media -BONUS: If you have experience implementing your designs directly using code, please include this on your proposal.