AI Video Ad Creator for Meta Ads – Baby Playpen

# AI Video Ad Creator for Meta Ads – Tiflie Playpen We are **Tiflie**, a Dutch e-commerce brand focused on products for young families. We are looking for an experienced **AI video creator and performance ad editor** to create a realistic, conversion-focused video advertisement for Facebook and Instagram. The product is the **Tiflie Playpen**, a modular plastic playpen for babies and young children. The playpen can be configured in different shapes to fit different living spaces and includes activity elements, toys, balls and building blocks. We are not looking for a generic slideshow, a basic product animation or a standard stock-footage advertisement. We need a realistic and emotionally engaging Meta ad with a strong hook, clear problem-solution structure, accurate product representation and professional editing. ## Important: we only have product photos We currently have high-quality product photos, but we do not have any existing video footage of the playpen. Therefore, the complete advertisement must be generated using AI based on the reference photos we provide. This includes: * The playpen in use * Product movement * The home environment * The parent * The child * Supporting scenes and B-roll * Product close-ups The freelancer must be experienced with **image-to-video workflows** and able to create realistic movement while keeping the product visually consistent. The playpen must remain recognisable and accurate in every scene. The following details must not change: * Product design * Colours * Panel shapes * Door design and placement * Activity elements * Accessories * Product proportions * Overall shape and appearance No features may be invented. ## Existing script and VSL framework We already have an existing direct-response VSL framework and several script concepts for the Tiflie Playpen. The framework includes: * Strong hooks * Problem * Agitation * Emotional redirection * Solution * Product positioning * Benefits * Social proof structure * Offer * Call to action The existing material should be used as the strategic foundation for the video. The selected freelancer may improve the wording, pacing and scene structure so the script works well for AI-generated video and Meta advertising, but the core advertising angle should not be replaced without discussing it with us first. The current VSL material includes several possible angles, including: 1. A parent trying to cook or complete household tasks while constantly watching an exploring child. 2. A parent who feels mentally tired from always being alert. 3. A parent looking for an alternative to excessive screen time. For the first video, we will likely focus on the first angle: **more peace during daily household tasks while the child plays nearby**. Any social proof, urgency, safety or performance claims must be approved by us before being included. Our existing script document also notes that figures, scarcity claims and similar conversion elements must be verified before publication. ## Target audience Parents in the Netherlands and Belgium with babies or young children, approximately 1 to 4 years old. The video will be used for paid advertising on Facebook and Instagram. ## Main advertising angle A parent wants to cook, work or complete household tasks, but constantly needs to interrupt what they are doing because their child is exploring the room. The Tiflie Playpen gives the child a spacious and engaging area nearby to play, discover and stay entertained, while giving the parent more peace during everyday activities. The message should feel: * Relatable * Natural * Trustworthy * Warm * Practical * Emotionally recognisable The video should not feel overly commercial or corporate. ## Deliverables We require: * 1 main vertical Meta ad of approximately 30 to 45 seconds * 1 shorter version of approximately 15 seconds * 3 different opening hooks for testing * 9:16 vertical format * 1080 × 1920 resolution * Dutch voice-over * Dutch subtitles * Version with subtitles * Clean version without subtitles * Version without background music * Separate hook files where possible * Editable project files or clearly organised source files * 2 revision rounds ## The video should include * A strong hook within the first 2 to 3 seconds * A relatable parenting problem * Emotional recognition * The Tiflie Playpen introduced as the solution * A realistic, modern and warm home environment * A parent and young child * The parent remaining nearby * The child actively playing and discovering * The activity elements * The included toys, balls and building blocks * The modular or adjustable shape of the playpen * Product close-ups * A clear call to action ## Suggested video structure ### 1. Hook The video should immediately open with a relatable situation. Example directions: * “Do you also get nothing done now that your child wants to explore everything?” * “This is how I finally get a moment of peace while my child plays nearby.” * “Why did no one tell me about this playpen earlier?” Please also propose your own hook ideas. Do not start with slow introductions such as: * “Hi everyone, today I want to show you…” * “Welcome to Tiflie…” * “We have a great product for you…” ### 2. Problem Show a parent trying to cook, work or complete household tasks while repeatedly needing to stop because the child moves away or needs attention. ### 3. Emotional recognition The viewer should recognise the feeling of constantly being alert and struggling to finish normal daily tasks. The tone should remain realistic and empathetic, not overly dramatic. ### 4. Solution Introduce the Tiflie Playpen as a spacious, adjustable and engaging play area nearby. ### 5. Product demonstration Show: * The playpen in a living room * The adjustable setup * The door * The activity elements * The toys, balls and blocks * The child actively playing * The parent continuing a household task nearby ### 6. Call to action End with a clear invitation to discover the Tiflie Playpen. The final CTA wording will be approved by us before production. ## Product accuracy requirements Product accuracy is essential. The AI-generated playpen must match the reference photos as closely as possible. We do not want: * Different product designs between scenes * Changing panel shapes * Incorrect colours * Incorrect door placement * Invented product functions * Unrealistic size or proportions * Distorted accessories * Warped product details * A playpen that looks like another brand or model The playpen must remain visually consistent throughout the complete advertisement. Please explain in your proposal how you will maintain product consistency across multiple AI-generated scenes. ## AI quality requirements The video must look realistic and professional. Please avoid: * Unrealistic hands or fingers * Distorted faces * Strange body movements * Inconsistent characters * Flickering objects * Warped product components * Unnatural child movement * Poor lip-sync * Low-resolution images * Obvious AI artefacts * Generic AI visuals * Unrealistic physics The parent, child, product and environment should remain visually consistent. ## Safety and advertising requirements Do not make absolute or misleading safety claims. Do not use statements such as: * “100% safe” * “Your child can never get hurt” * “You can leave your child completely unattended” * “Guaranteed safety” The generated scenes should show the parent remaining nearby. The advertisement must not suggest that the playpen replaces parental supervision. Use language such as: * “A dedicated play area nearby” * “More peace during busy moments” * “A place to play and discover” * “While you remain close” ## Social proof and urgency Do not add sales figures, customer numbers, scarcity claims or stock-history claims without our approval. Any claim such as: * Number of customers * Number of reviews * “Almost sold out” * “Previously sold out” * “Limited stock” * “Only today” must be based on real and verifiable information. The existing VSL document contains example social-proof and urgency structures, but these must be validated before use. ## Editing style The editing should be suitable for performance advertising on Meta. We expect: * Fast and engaging pacing * A strong first scene * Frequent visual changes * Clear visual storytelling * Easy-to-read Dutch subtitles * On-screen text placed within safe zones * Natural transitions * Clear product visibility * A clear call to action * No platform watermarks * No long logo intro * No slow corporate-style opening The result should feel like a high-quality social media advertisement designed to generate clicks and conversions. ## Voice-over The video must include a natural Dutch voice-over. The voice should sound: * Warm * Trustworthy * Conversational * Natural * Suitable for parents in the Netherlands and Belgium Please avoid robotic or unnatural AI voices. The voice-over must be licensed for paid commercial advertising. ## Music and commercial rights Any music, sound effects, stock assets, AI-generated assets, voices, fonts or other materials used must be licensed for paid commercial advertising. The final video must be suitable for paid use on: * Facebook * Instagram * Tiflie’s website * Tiflie’s social media channels * E-mail marketing * Other digital advertising channels No copyrighted music may be used without valid commercial rights. ## Before production starts Before producing the final video, the selected freelancer must provide: 1. A review of our existing VSL script 2. Any recommended script adjustments 3. Three hook ideas 4. A final script 5. A simple storyboard or scene breakdown 6. A description of the AI workflow 7. A list of the AI tools and editing software that will be used 8. An explanation of how product consistency will be maintained 9. A clear overview of which assets are required from us Production should only begin after we approve: * The concept * The hooks * The script * The storyboard * The product representation ## We will provide * Existing VSL script and advertising framework * High-quality product photos * Product photos from multiple angles where available * Full product images * Close-up photos of the panels * Photos of the door * Photos of the activity elements * Photos of the included accessories * Product dimensions * Possible playpen configurations * Product information * Key benefits * Tiflie logo * Brand colours * Visual direction * Feedback during production ## Required experience We are looking for a freelancer with proven experience in: * AI-generated video * AI image-to-video generation * AI product animation * Product consistency in AI video * Meta video ads * Facebook and Instagram advertising * E-commerce video ads * Direct-response advertising * Video editing * Dutch voice-over integration * Subtitles and on-screen text Experience with baby, parenting, family, home or children’s products is a strong advantage. ## Application requirements Please include the following in your proposal: 1. Two or three relevant examples of AI-generated or AI-assisted video ads. 2. Examples created specifically for Facebook, Instagram or TikTok. 3. An explanation of how you will create realistic video scenes using only product photos. 4. An explanation of how you will keep the Tiflie Playpen visually consistent. 5. The AI tools you plan to use. 6. The editing software you plan to use. 7. One suggested advertising angle for the Tiflie Playpen. 8. One suggested opening hook. 9. Your expected delivery time. 10. The number of revisions included. 11. Confirmation that all delivered content can be used for paid commercial advertising. 12. Confirmation that all music, voices and assets will have valid commercial rights. 13. Confirmation that the final files will not contain watermarks. 14. Confirmation that editable files or organised source files can be delivered. Please start your proposal with the word **TIFLIE**, so we know you have read the complete description. ## Potential long-term collaboration We are starting with one test project. If the quality is strong and the advertisement performs well, there may be ongoing work for: * Additional Meta ads * New hooks * Shorter variations * Different advertising angles * New product videos * Retargeting creatives * Seasonal campaigns * Other Tiflie products We are looking for someone who can potentially become a long-term creative partner for our brand.