Video Editor Needed for Swedish META Ad – Health/Wellness Lead Generation

We are looking for an experienced video editor to create a high-converting META ad in Swedish. The goal of the ad is to build awareness among women who suffer from urinary leakage/incontinence and encourage them to book a appointment/treatment consultation. The service is similar to this website: https://curacentrum.se/ Please note: this is not our website, but it shows the type of treatment/service the ad will be about. About the service: The treatment helps women with urinary leakage/incontinence by strengthening the pelvic floor muscles using an Emsella-style treatment. The treatment is non-surgical, pain-free, and the patient can stay fully clothed during the session. The main offer is a free trial treatment/appointment. What we already have: We currently have one video that can be used as content/material for the ad. However, we would also like you to help source additional suitable visuals if needed. This could include stock footage, royalty-free clips, relevant online material that is legally allowed to use, or AI-generated visuals. What we need: We need a short, engaging video ad for META platforms such as Facebook and Instagram. The video should be designed to stop the scroll, build trust, explain the problem clearly, and drive people to book an appointment. The ad must be in Swedish. You do not need to speak perfect Swedish, but you must be comfortable editing Swedish text, captions, hooks, and voiceover/subtitles. We can provide Swedish copy if needed. Deliverables: * 1 edited video ad for META * Format suitable for Facebook/Instagram ads * Mobile-first format, preferably 9:16 * Swedish captions/text overlays * Strong hook in the first 3 seconds * Clear call to action to book a free appointment * Use our existing video as part of the content * Source additional suitable footage or visuals if needed * Ability to use stock footage, royalty-free material, or AI-generated visuals * Clean, trustworthy, professional style * Optional: versions for testing different hooks if you can provide this Ideal candidate: * Experience editing direct-response ads for Facebook/Instagram * Understands how to create ads that generate leads or bookings * Can make sensitive health-related topics feel safe, respectful, and trustworthy * Good sense of pacing, captions, stock footage, b-roll, and ad structure * Able to find or create additional visuals when provided content is limited * Experience using AI video/image tools is a plus * Experience with health, beauty, wellness, medical, or clinic ads is a plus Important: This is a sensitive topic, so the tone must be respectful and empathetic. The ad should not feel embarrassing, aggressive, or overly “salesy.” It should make the viewer feel understood and give them hope that help is available. Any additional footage, stock material, online clips, or AI-generated visuals used in the ad must be legally safe for commercial advertising use. Please include examples of previous META ads you have edited, especially if they were for lead generation, clinics, health, beauty, or wellness. To apply, please briefly explain how you would structure this ad, what type of hook you would use for a Swedish audience, and how you would handle sourcing or creating additional visuals if the provided footage is not enough. this is an oppertunite for more work in the future with us if the AD deliver good results.