Video Editor for SaaS/App Paid Social Ads + Product Walkthrough

We’re preparing launch video creative for EverPacket, a household information and continuity organizer that helps people organize important household information and turn it into useful packets for themselves or trusted others. I’m looking for a video editor / motion designer with experience creating ads and product videos for software, SaaS, or apps. This is a video-only project. Static ad design is being handled separately. The project includes three core video pieces: - 2 short-form paid-social videos for Facebook and Instagram, approximately 20–30 seconds each and 9:16 vertical. - 1 product walkthrough, approximately 45–60 seconds. The two short-form ads cover two predefined marketing directions: Household Handoff: the problem of one person knowing where all the important household information is, while someone else may not be able to find it when needed. Retrieval: the frustration of knowing an important household detail was saved somewhere, but having to search through notes, email, files, etc. to find it. The attached creative/brand brief provides the approved messaging, brand direction, product boundaries, and examples. Creative execution I am intentionally looking for someone who can contribute creative judgment rather than simply assemble a provided shot list. I will provide the messaging direction, brand/claim constraints, product access, logos/assets, and contractor brief. You should be comfortable proposing the actual video execution yourself, including the storyboard/structure, pacing, product capture, motion treatment, typography, transitions, stock/B-roll if useful, and overall edit. The two paid ads should have comparable overall production quality and feel like part of the same brand system, but the execution should make each problem/message clear. You will receive access to a normal EverPacket user account and are expected to capture the product screens/recordings you need directly from the app. I will not be providing a polished library of pre-recorded product footage for you to simply assemble. Only fictional/sanitized demonstration information may be shown. Exact deliverables Please read this carefully when quoting. This is NOT six separately conceived or separately produced videos. There are 3 core video edits which result in 6 final video export files: Core piece 1: Household Handoff paid-social ad - 1 original 20–30 second 9:16 edit - 1 alternate-hook version where approximately the first 3 seconds use a meaningfully different opening hook and the remainder of the core video is reused - 2 final exports total Core piece 2: Retrieval paid-social ad - 1 original 20–30 second 9:16 edit - 1 alternate-hook version where approximately the first 3 seconds use a meaningfully different opening hook and the remainder of the core video is reused - 2 final exports total Core piece 3: Product walkthrough - 1 core 45–60 second walkthrough - Export/adapt the same walkthrough in 16:9 - Export/adapt the same walkthrough in 9:16 - 2 final exports total Total: - 3 core video pieces/edits - 6 final exported video files - The hook variants are not separate full video concepts - The two walkthrough exports are adaptations of the same core walkthrough, not two separately scripted walkthroughs Additional delivery requirements - Videos must be understandable without sound. - Burned-in captions plus editable caption/subtitle files. - Product interface or output should appear early enough to function as product proof, rather than only appearing at the end. - Simple cover/thumbnail images for the three core pieces. - Fully editable native project/source files with linked assets. - Two rounds of revisions. - Any stock footage, music, fonts, templates, sound effects, or other third-party assets must be properly licensed for commercial paid-ad use. - Provide a list of third-party assets used and their licensing/source information. - Commercial advertising and organic-social usage rights must be included. What I’m looking for Strong candidates will have examples of: - SaaS, software, or mobile/web app advertising - Short-form performance creative for Facebook/Instagram or similar platforms - Product screen recording and compositing - Motion graphics that support the message rather than distract from it - Strong mobile typography and captions - Product walkthrough/demo videos - Clean pacing and clear visual storytelling This is not an influencer or on-camera UGC role. You do not need to film yourself. Attached materials will include the EverPacket contractor creative/brand guide, logos/marks, and reference product screenshots. Current product footage can be captured directly using the standard user account provided for the project.