Video Production

# Starting Monday — Video Production Brief **Version:** June 2026 **Website:** startingmonday.app --- ## What We Are Building Short-form video content for LinkedIn (primary), with repurposing to YouTube Shorts and other channels. The goal is to drive awareness and meeting bookings among three buyer segments: executive coaches, retained search firms, and outplacement providers. Volume target: 2–3 videos per week once rhythm is established. Starting with a 5-video pilot batch. --- ## The Product in One Paragraph Starting Monday is the operating system for a senior executive's job search. It watches target companies before roles are posted, builds role-specific preparation briefs that connect the leader's best work to an employer's hardest problems, and tracks execution week over week. The result: leaders enter conversations earlier, more prepared, and with better positioning than candidates who rely on conventional methods. Three words: Signal. Prepare. Execute. See attached file for more details.