Videographer

1. Purpose of This Brief This document has been prepared by the marketing team at Unforgettable Travel Company (UTC) to brief prospective video editing consultants on a new ongoing content engagement. The successful consultant will become a trusted production partner across our four luxury travel brands, responsible for delivering a consistent flow of high-quality, cinematic video content for use across digital, social and paid channels. Note – This brief is intended as a starting point for discussions with a videographer. The exact deliverables are subject to change as we move through the procurement process. 2. About Unforgettable Travel Company Unforgettable Travel Company is a premium tour operator specialising in handcrafted luxury travel experiences across the Mediterranean and beyond. Our portfolio includes: unforgettabletravel.com Luxury guided and independent travel across multiple destinations. unforgettablecroatia.com Cruise specialist brand for Croatia. Shares the Unforgettable family tone and aesthetic. unforgettablegreece.com Destination-focused brand for Greece. Part of the Unforgettable brand family. cruisecroatia.com Distinct standalone brand. Specialist small-ship cruising along the Croatian coast. Separate visual identity and tone. Our clients are discerning, experience-led travellers and international travel advisors. All content must reflect the highest standards of craft, taste and authenticity. 3. Brand Families & Visual Identity 3.1 The Unforgettable Family The three Unforgettable brands (unforgettabletravel.com, unforgettablecroatia.com and unforgettablegreece.com) share a core visual identity and tone of voice. They are united by: • A cinematic, editorial aesthetic — slow-paced, emotive, aspirational • Colour palettes rooted in Mediterranean light: navy, warm whites, terracotta, sea blues • Elegant typography — clean, uncluttered, premium • A sense of unhurried luxury and personal discovery Note: Formal brand guidelines are available for some Unforgettable brands. Where gaps exist, the consultant should follow the visual direction established on the respective website Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 3 and in existing approved video content. Creative direction will be provided by the marketing team per brief. 3.2 Cruise Croatia Cruise Croatia (cruisecroatia.com) operates as a distinct brand with its own identity, colour palette, typography and tone. The brand targets a slightly different audience profile and the visual style should be treated separately from the Unforgettable family. Key characteristics: • More adventure-forward and destination-focused in tone • Celebrates the intimacy of small-ship cruising and off-the-beaten-track coastal Croatia • Visual identity references the Adriatic — deep blues, white hulls, sun-drenched harbours • Separate brand guidelines to be provided on engagement Important: All content must be produced with brand consistency in mind. The consultant should never apply Unforgettable visual language to Cruise Croatia material, or vice versa. 4. Scope of Work 4.1 Content Types Required The consultant will be expected to produce the following types of video content across both brand families: • Destination showcases / mood films — cinematic, atmospheric films evoking specific destinations. Typically 60–120 seconds for web, shorter edits for social. • Itinerary / tour walkthroughs — structured video content guiding viewers through a specific tour or itinerary. Text overlays and pacing used to communicate key stops and highlights. • Customer testimonials / case studies — light editing of existing footage or structured interview-style content illustrating guest experiences. Clean, trust-building, authentic. • Seasonal / campaign-led promotions — time-sensitive content tied to campaign moments (e.g. early booking, peak season launches). Fast turnaround required. • B2B / trade partner content — professional, informative video for travel advisor audiences. May include brand overviews, product highlights, partner-facing promotional reels and edited webinar content (full recordings and short highlights cuts for repurposing across email, LinkedIn and the UTC trade portal). • Paid ad creatives — short-form, direct-response edits optimised for paid social and display. Multiple aspect ratios required per asset. 4.2 Channels & Technical Specifications All content must be delivered in the correct format and aspect ratio for its intended platform. The table below outlines standard specifications: Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 4 Channel / Format Dimensions Duration Notes Website (hero) 16:9 / 1920×1080px 15–60 sec Looping ambient, no audio dependency Instagram Reels / Stories 9:16 / 1080×1920px 15–60 sec Text/captions must be legible on mobile YouTube 16:9 / 1920×1080px 60 sec–3 min Higher production depth expected Facebook (feed) 1:1 or 16:9 15–60 sec Captions required (auto- play muted) LinkedIn 16:9 or 1:1 30–90 sec B2B tone; professional framing Paid social / display Multiple ratios 6–30 sec Direct response; clear CTA overlay Email / CRM 16:9 thumbnail 15–60 sec (linked) Static thumbnail with hosted video link B2B partner comms 16:9 60–120 sec Trade-facing; factual and brand-led Webinar / Virtual Event 16:9 / 1920×1080px 20–60 min (full) / 2–5 min (highlights) B2B audience; clean edit with intro/outro; highlights reel for repurposing Where a hero asset is produced, the consultant should also provide cut-downs for key social and paid formats as part of the same brief. This maximises efficiency and consistency across channels. 5. Creative Direction 5.1 Overall Aesthetic Across all content, the overriding creative standard is: cinematic and editorial. Think luxury travel magazine brought to life. The visual language should communicate: • Aspiration without ostentation — understated, refined, not flashy • Authenticity — real places, real atmosphere, honest beauty • Emotion over information — we want viewers to feel before they think • Space and pacing — slow cuts, considered composition, room to breathe 5.2 Music & Sound No voiceover will be used in any content. Music and on-screen text / captions are the primary communication tools. Therefore: • Music selection is critical — it must reinforce the brand tone, destination mood and audience profile Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 5 • Music must be fully licensed for all intended uses (commercial, digital, paid advertising) • The consultant is expected to source appropriate licensed music as part of the production workflow • Where relevant, natural ambient sound may be used underneath music to add texture • Captions and text overlays must be clean, well-timed and on-brand typographically 5.3 Text & Captions • All text overlays must use brand-approved fonts and colour palette — per-brand guidelines will be shared • Captions for social-first content must be accurate and sync precisely with visual cuts • Text animation should be minimal and sophisticated — no flashy transitions or effects • Each platform's safe zones for text must be respected Creative Note: Avoid generic stock-video aesthetics. The standard we are aiming for is aligned with how leading luxury travel brands — such as Abercrombie & Kent, Scenic or Explora Journeys — present themselves visually. If in doubt, look at the existing content on our websites and ask. 6. Asset Sources & Access 6.1 Getty Images / Getty Video UTC holds a Getty Images licence covering both still imagery and video footage. This is the primary source library for content production. The consultant will be granted access to our internal media library (where all Getty assets are stored) to source and download approved assets. All usage must comply with our licence terms — the marketing team will confirm usage rights per project where required. Note – we also have a Canva Pro account if images / videos need to be sourced from this platform. 6.2 Existing UTC Video & Photography We hold a library of previously produced video content and destination photography, stored in Google Drive. Quality and consistency vary across brands. The consultant will be given access to the relevant shared folders. Please note: • Some existing footage may be suitable for re-editing or repurposing • Older or lower-quality footage should be used with care — quality always takes priority • The marketing team will flag any footage that is NOT cleared for reuse Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 6 6.3 Additional Sources • Supplier / hotel / DMC-provided footage: Some destination partners supply video content for co-marketing purposes. This will be shared on a per-project basis with relevant usage permissions noted. • User-generated content (UGC): Occasionally we may share guest footage for testimonial-style content. All usage rights will be confirmed by the marketing team prior to briefing. • Screen / UI recordings: For any content featuring website or digital product elements, the consultant may be asked to incorporate screen captures provided by the team. 7. Audience Profiles Content will be produced for three distinct audiences depending on brand and channel. The consultant must adapt tone, pacing and messaging accordingly: B2C — Premium Couples (45–65) Affluent couples seeking handcrafted, guided luxury travel. Value experience, service and authenticity over price. Motivated by bucket-list destinations and the promise of the truly special. Content should be emotive, aspirational and unhurried. B2C — Younger Luxury (30–45) Independently minded, affluent younger travellers. Experience- led, often dual-income, digitally native. Open to both guided and independent options. Content should feel modern and cinematic but retain premium sensibility. B2B — Travel Advisors (US-focused) Professional travel advisors, primarily US-based, who recommend UTC product to their high-net-worth clients. They need to understand the product quickly and trust the brand. Content should be confident, informative and professional — showcasing UTC as a reliable, high-quality operator partner. 8. Working Model & Deliverables 8.1 Engagement Structure We are looking to establish a hybrid working relationship: • Retainer component: An agreed monthly volume of video assets produced against an ongoing content calendar briefed by the marketing team. This provides pipeline consistency and allows efficient asset planning. • Campaign component: Specific campaign briefs issued alongside the retainer — typically tied to seasonal promotions, product launches or paid media pushes. These will be scoped and agreed separately as they arise. 8.2 Indicative Monthly Output We anticipate a typical monthly retainer output in the region of 4–8 finished assets, which may include a mix of: Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 7 • 1–2 longer-form destination / mood films (60–120 sec hero versions + platform cut- downs) • 2–3 social-first short-form edits (15–30 sec, multiple aspect ratios) • 1–2 evergreen assets (itinerary walkthrough, testimonial, B2B reel) • Bespoke video elements including intros / outros / animated logos and graphics etc. Exact volumes will be confirmed on engagement and reviewed quarterly. Campaign projects will be scoped separately and budgeted accordingly. 8.3 Turnaround Expectations Standard retainer asset 5–7 working days from brief to first draft Campaign asset (planned) 5–7 working days from brief to first draft Campaign asset (urgent) 2–3 working days — by agreement Revisions Up to 3 rounds of revisions included per asset Final delivery Within 2 working days of final approval 9. Briefing & Approval Process 9.1 How Briefs Will Be Issued Each piece of content will be briefed using a standardised brief document, shared via Google Drive. Briefs will include: • Brand and channel(s) • Audience and objective • Key messages and any mandatory inclusions • Tone and creative direction notes • Asset sources to be used • Required deliverables (formats, durations, aspect ratios) • Deadline 9.2 Approval Workflow The briefing and approval process involves two members of the UTC marketing team. The workflow is as follows: Step Stage Detail 1 Brief issued Marketing team shares brief via Google Drive. Consultant acknowledges within 1 working day. Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 8 2 Asset sourcing Consultant sources footage from Getty or UTC library and shares a short-list / storyboard concept if required. 3 First draft Consultant uploads first edit to the designated Google Drive review folder. 4 Feedback round 1 Marketing team reviews and provides consolidated feedback within 2 working days. 5 Revised draft Consultant incorporates feedback and uploads revised version. 6 Feedback round 2 Final review and sign-off (or second round of notes if needed). 7 Final delivery Approved files uploaded to the final delivery folder in agreed formats. File naming: All files must follow the naming convention to be agreed on engagement. Typically: [Brand]_[ContentType]_[Destination]_[Format]_[Date]. E.g. UTC_MoodFilm_Dubrovnik_16x9_May26.mp4 10. Tools & Collaboration Asset sharing Google Drive — all source assets, drafts and final files exchanged via shared folders / emails Briefs Google Docs — briefs issued and annotated in Google Docs within the shared Drive Feedback Written comments in Google Drive / Docs or via email. Frame.io or similar may be introduced in future. Communication Email for formal matters; messaging platform TBC on engagement Editing software Consultant's own tools — no restriction on software. Final deliverables in MP4 (H.264) unless otherwise specified. File formats Master files: ProRes or H.264 MP4. Social edits: H.264 MP4. Stills: JPEG or PNG as required. 11. What Good Looks Like We are not looking for generic travel video production. The bar is high. The following principles define the standard we expect: • Every frame could be a still. Composition, light and colour grade should be editorial- quality throughout. • Pacing creates feeling. Cuts should be purposeful — not rushed, not lazy. The edit should make viewers feel something. • Music does the heavy lifting. Without voiceover, music selection and timing are make-or-break. Choices should be considered, licensed and brand-appropriate. Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 9 • Text is restrained. Overlays should enhance, not dominate. Less is more. • Brand consistency is non-negotiable. An Unforgettable film should never feel like a Cruise Croatia film, and vice versa. • Platform-native thinking. A YouTube film is not just a longer Instagram Reel. Each platform format should feel native to that environment. Reference point: Review the existing video content on our brand websites before responding to this brief. The direction of travel is upward — we are looking for a consultant who will raise the bar, not maintain the status quo. 12. Budget The indicative monthly budget for the retainer component of this engagement is £1,000– £2,000 per month, depending on the agreed volume of output and the consultant's proposed pricing model. Campaign briefs will be scoped and budgeted separately at the time of briefing. In your proposal, please provide: • Your proposed day or project rate • An indication of what monthly retainer output you could commit to within the budget range • How you would approach campaign pricing (e.g. fixed project fee, day rate, asset- based pricing) • Any additional costs to consider (e.g. music licensing, third-party tools) 13. What We Are Looking For The ideal consultant will bring: • A strong portfolio of cinematic, luxury or premium lifestyle video editing work • Demonstrable experience across multiple formats — long-form brand film, short-form social, paid ad creative • A natural understanding of luxury aesthetics and the ability to match visual style to brand identity • Efficient, professional workflow — ability to work to briefs, deadlines and feedback rounds without supervision • Music licensing literacy — confident in sourcing and clearing music for commercial use • Strong communication — proactive, responsive and collaborative • Experience working with stock footage libraries (Getty or similar) is a significant advantage • Awareness of platform-specific best practices for video on Instagram, YouTube, Meta and LinkedIn Unforgettable Travel Company | Video Content Consultant Brief Unforgettable Travel Company | 10 14. How to Respond To be considered for this engagement, please submit the following to the UTC marketing team: 1. Portfolio / showreel — a link to your best relevant work, highlighting luxury, travel or premium lifestyle content. 2. Brief response — a short written response (max 1 page) explaining your approach to this engagement and why you are the right fit. 3. Proposed rate and structure — as outlined in Section 12. 4. Availability — your current availability for the retainer commitment and any known capacity constraints. 15. Key Contacts Marketing Team Nick Talbot Primary contact Natalie Vooght Responses and questions relating to this brief should be directed to the UTC marketing team. Contact details will be shared with invited consultants directly. Appendix: Brand Website Reference URLs Consultants are strongly encouraged to review the following websites before submitting a response: • Unforgettable Travel: https://www.unforgettabletravel.com • Unforgettable Croatia: https://www.unforgettablecroatia.com • Unforgettable Greece: https://www.unforgettablegreece.com • Cruise Croatia: https://www.cruisecroatia.com Brand guidelines and asset library access will be shared with the appointed consultant following contract signature